Sales & Marketing Analyst (Bilingual English/Japanese)

at  yulife

ABOUT US:

YuLife is an award-winning InsurTech company and an employee benefit provider.
We’re the world’s first “lifestyle insurance” company. While other insurers are there for people at the point of death or illness, we engage with people every day to help them live better lives.
To do that, we’ve built an award-winning app that rewards people for building healthy habits. It includes the best wellbeing and digital health tools in the world.
Customers can earn vouchers from great brands like Amazon, Tesco or ASOS for doing simple things like walking or practicing mindfulness. They can even do good by planting trees or cleaning the oceans from the app.
Our clients include Co-Op, Tesco, Capital One and Fujitsu, and we’ve been ranked the #1 employee benefit in the UK on Trustpilot. More recently, YuLife was recognized by CX Insurance Awards as ‘Best Insurtech 2024’ and the 8th Fastest Growing Technology Company in the UK in the prestigious 2023 Deloitte Technology Fast 50.

THE ROLE:

RevOps Analyst is responsible for supporting the alignment of sales, marketing and customer success operations across the full customer life cycle to drive growth through operational efficiency and keeping all teams accountable to revenue. Look at business analytics and data across departments to make decisions, this means teams responsible for driving revenue—sales, marketing, customer and success —must be aligned throughout the entire funnel if they want to succeed.
We are looking for a confident, commercially minded and excellent communicator who can clearly explain data, trends, analyse and initiate creative solutions and ideas. They are able to understand and elicit relevant requirements, are able to ask ‘why’, and challenge assumptions in a friendly and collaborative manner.

DAY TO DAY RESPONSIBILITIES INCLUDE, BUT ARE NOT LIMITED TO:

• Get the best out of our Sales & Marketing Tools (E.g. Cognism, Hubspot, Vidyard): being responsible for managing these and providing meaningful insight into our customer lifecycle.
• Leverage data to help Identify opportunities to improve our sales conversion rates and to increase cross sell and upsell opportunities. Help shorten the length of the sales cycle.
• Build cross-functional relationships with key enablement stakeholders including sales, account management, marketing and finance.
• Work with our data science teams to build out our account territories in the Japanese market, identifying accounts to target with a higher propensity to buy YuLife
• Reporting on key KPIs across the sales and marketing functions and track goals to support business operations
• Use tools such as Tableau, Excel, and hubspot dashboards for daily analysis and reporting
• Help the maintenance of the data in the CRM to ensure the accuracy of reporting
• Analyse marketing growth channels e.g. paid search, SEO, paid social and work with campaigns managers to benchmark relevant trends across business performance to inform future sales campaigns.
• Partner with Customer Success & Operations teams to create and execute seamless post-close processes leveraging technology.