Sales & Marketing Coordinator - Fogo Island Inn

at  Fogo Island Inn

Job opening criteria
The company
Fogo Island Inn is an initiative of Shorefast, whose mission is to build cultural and economic resilience on Fogo Island and promote community well-being by building and sharing new models of economic development. By ‘holding on and reaching out’, Shorefast works with hospitality, art, technology, business, and design to enhance and share the natural assets of place.
Job description
The Opportunity
As Sales & Marketing Coordinator, you will be an integral member of Fogo Island Inn’s Sales, Marketing, and Communications Team, reporting to the VP, Sales & Marketing. The primary focus of this role is to support and contribute to the organization’s Sales Strategy and to work collaboratively with the team to help facilitate sales efforts.
What You’ll Do
Support the Sales, Marketing, and Communications Team with generating reports, documentation, and optimizing marketing opportunities with all segments
Monitor annual Sales & Marketing Plan, and assist in tracking and reporting on sales metrics
Keep the Sales & Marketing Calendar up-to-date with activities and events
Field requests, plan, and execute events and familiarity trips for travel advisors, media stays, photo/film shoots, meeting planners, and others as required
Contribute to a communications plan for travel partner portals, and upload regular updates to those websites
Coordinate the development and production of print and digital promotional material for internal and external purposes, including for guests, clients, travel agents, partners, and media
Responsible for department-identified special amenities program for VIP guests
Maintain and grow Salesforce and Mailchimp databases
Support the analysis of e-mail campaigns and social performance
Contribute fresh and current ideas to the organization-wide Content Calendar, generating opportunities for cross-promotion across entities
Act as the backup for the organization’s Webmaster
Assist with arrangements for tradeshows, sales travels, and other events as required
Assist in managing expenses, invoice tracking, and the departmental budget
Pitch in and help with all the other sales, marketing, and PR initiatives as needed
Hours of work may vary based on the business demands

Please refer the Job description for details