Sales & Marketing Director

at  Tags Weekly

COMPANY DESCRIPTION

Welcome to Tags Weekly, where the pulse of fashion meets the rhythm of technology to create a symphony of e-commerce excellence. Nestled in the heart of innovation, Tags Weekly has emerged not just as a marketplace, but as a haven for those who seek to redefine the boundaries of style and accessibility. With roots deeply embedded in the startup ethos, our journey is marked by a relentless pursuit of breaking the mold, challenging the status quo, and embarking on a quest to democratize fashion for all.
At the core of Tags Weekly is a vibrant tapestry of passion, creativity, and visionary leadership, woven together by a team of individuals who are not just employees but trailblazers in their own right. Each day, we strive to push the envelope, to transform the digital shopping experience into something not just transactional, but transcendental. Our platform is a canvas for the fashion-forward, a space where curated collections of name-brand and designer fashion meet unmatched prices and an ever-evolving selection.
But what truly sets us apart is our commitment to innovation, to constantly exploring new horizons and leveraging cutting-edge technology to elevate the customer experience. Our ambition is bold—to become the gold standard in online retail, a benchmark of excellence and a beacon of inspiration in the e-commerce landscape.
As we continue to scale and evolve, Tags Weekly stands on the precipice of a new era. An era where agility meets strategy, where every decision is data-driven, and where every customer interaction is an opportunity to enchant and engage. We are not just selling products; we are crafting experiences, building relationships, and creating a community of fashion enthusiasts who are as passionate about style as we are about accessibility and sustainability.
Joining Tags Weekly means stepping into a world where your work directly impacts the trajectory of our growth, where your ideas are not just heard but celebrated, and where you have the opportunity to leave a lasting legacy in the industry. Here, creativity knows no bounds, and the potential for innovation is limitless. If you’re driven by a challenge and inspired by the potential to lead a dynamic team towards groundbreaking achievements, let’s redefine the boundaries of what’s possible together.

ACCOUNTABILITIES

• Solution-Oriented. We tackle every task with high energy to elevate others, make things happen, and finish strong in our pursuit to grow leaders from within.
• Marketing Strategy for $19.25M Revenue: Develop a marketing strategy that achieves $19.25M revenue, with $4.8M (25%) each from Social/Affiliate, Paid Search, SEO/PR, and Email within 30 days. Implement and execute within 12 months
• Data-Driven Decision Making :Set up analytics tools and define KPIs for measuring marketing successes, with initial analysis and strategy refinement completed within 30 days.
• Paid Search and Advertising Efficiency: Maintain ROAS of 15% in paid search campaigns across all channels and increase ad reach by 30% within 60 days.
• Email Marketing and CRM Optimization: Clean and segment the list of 100k previous customer emails. Launch targeted campaigns within 30 days. Increase email marketing conversion rates by 20% MoM and enhance Salesforce CRM segmentation for targeted marketing within 60 days.
• Team Leadership and Resource Leveraging: Recruit 2 marketing specialists and onboard 5 contractors for repeatable tasks within 30 days. Develop a comprehensive marketing playbook detailing processes and best practices within 60 days.
• Sales, Discounts, and Merchandising Coordination: Coordinate monthly sales and discount strategies across all channels, aiming for a 10% increase in monthly sales volume within 60 days.
• 3P Marketplace Campaign Optimization: Increase sales by 20% across all 3P marketplaces with a focus on campaign optimization within 90 days.
• Comprehensive SEO and Content Strategy: Achieve a 15% increase in organic search traffic and rank for 20 new keyword targets within 90 days. Implement a content calendar covering blog management, SEO initiatives, and social media campaigns.
• Customer Support and Engagement: Integrate a customer support chat system and refine email support processes to improve customer satisfaction scores by 10% within 90 days.
• Social Media Presence and Engagement: Increase followers by 20% and engagement rates by 25% on key social media platforms within 60 days. Execute 4 high-impact social media campaigns within 90 days.
• Hiring & Team Composition: Strive for a 90% or greater hiring success rate and direct reports maintain an A rating monthly.
• Leadership Excellence: Receive ratings of 7 or above on a 10-pt scale on surveys of direct reports in key competencies

Key Criteria/Requirements

• Proven Experience in E-Commerce Growth: At least 7 years of experience in digital and growth marketing within e-commerce, with a successful and proven history of scaling businesses to over $25M in revenue through innovative strategies.
• Educational Background: A bachelor’s degree in Marketing, Business, or a related field. Advanced degrees or certifications in digital marketing, analytics, or e-commerce are highly desirable.
• Expertise in Multi-Channel Marketing: Proficiency in creating and executing marketing plans across SEO, paid search, social media, email, and affiliate channels to enhance growth and engagement.
• Performance Metrics Mastery: Demonstrated ability to leverage analytics tools to measure marketing performance, set and exceed KPIs, and continuously optimize strategies for maximum impact.
• Strategic Vision and Creative Problem-Solving: Exceptional skill in developing innovative marketing strategies that convey the brand’s story, engage audiences, and drive significant growth.
• Leadership and Team Development: Demonstrated leadership with a proven history of mentoring and leading high-performing teams, with a focus on excellence and accountability.
• Project Management Excellence: Strong project management skills with a track record of delivering marketing projects on time, within scope, and on budget. Experience in using project management tools and methodologies to streamline workflows and enhance team productivity.
• Content Creation and Brand Storytelling: Exceptional skills in content creation, with the ability to craft compelling brand narratives that resonate with audiences and set the brand apart in the competitive e-commerce landscape.
• Adaptability and Agility: Ability to quickly adapt to changing market conditions and technological advancements. Experience in navigating the dynamic e-commerce landscape, leveraging new trends, tools, and platforms to maintain a competitive edge.
• Communication and Collaboration: Excellent communication abilities, effectively articulating marketing concepts and fostering collaboration internally and with external partners.
• Startup Mentality with Growth Focus: Hands-on experience in a startup environment, demonstrating agility, resourcefulness, and a relentless focus on growth. An entrepreneurial spirit, willing to experiment and take calculated risks to drive innovation and scalability.
• Passion for Fashion and E-Commerce: A genuine interest in the fashion industry and e-commerce, driven by a desire to make a significant impact and contribute to the democratization of fashion through innovative online shopping experiences.

Key Competencies

• Adaptability
• Analysis Skills
• Assertiveness
• Change Leadership
• Communications – Oral
• Communications – Written
• Conceptual Ability
• Creativity
• Customer Focus
• Empowerment
• Energy/Drive
• Goal Setting
• Inspiring Followership
• Intelligence
• Judgment/Decision Making
• Listening
• Performance Management
• Persuasion
• Resourcefulness / Initiative
• Strategic Skills

Get In Touch
Step into the future! Ditch the old-school cover letters. Show us your true self with a video cover letter. Let your passion for Tags Weekly shine through. Videos are optional, but if you make one, we’ll be watching

As the Sales & Marketing Director at Tags Weekly, your role transcends the conventional boundaries of leadership. You’re not just strategizing from the sidelines; you’re in the trenches with your team, spearheading the charge towards unparalleled growth and market dominance. Here’s a snapshot of the dynamic, multifaceted responsibilities you’ll embrace:

• Crafting the Playbook: From the get-go, you’ll architect a marketing strategy that’s as innovative as it is effective. Drawing from a deep well of creativity and insight, you’ll map out the campaigns that will catapult Tags Weekly into the spotlight. Your playbook will be our marketing bible, guiding every move with precision and flair.
• Hands-On Leadership: While you’ll be the mastermind behind our marketing efforts, you’re not afraid to roll up your sleeves and dive into the action. Whether it’s fine-tuning ad copy, optimizing SEO strategies, or engaging with our vibrant community on social media, you lead by example, showing that no task is too small when it’s about driving impact.
• Team Empowerment: You know that the strength of your vision lies in the hands of those who bring it to life. Thus, a significant part of your role involves empowering your team. You’ll identify the high-impact tasks and ensure that your team is focused, energized, and aligned with our overarching goals. Your leadership will foster a culture of excellence, where every team member is a key player in our success story.
• Agile Execution: In the fast-paced world of e-commerce, agility is not just an advantage; it’s a necessity. You’ll ensure that Tags Weekly remains nimble, adapting strategies in real-time based on market trends, consumer feedback, and performance analytics. Your adeptness at navigating the digital landscape will keep us two steps ahead of the curve.
• Budget Optimization: With a keen eye for ROI, you’ll manage marketing budgets with a blend of caution and courage. You understand that growth requires investment, but every dollar spent is a dollar that needs to work hard. Through meticulous planning and analysis, you’ll allocate resources to channels and initiatives with the highest potential for return, ensuring sustainable growth.
• Building Partnerships: Beyond the internal dynamics, your role involves reaching out and forging strong relationships with influencers, brands, and platforms. You’ll negotiate collaborations and partnerships that elevate our brand presence and bring fresh, exciting content to our audience.
• Content Creation: At the heart of our marketing strategy lies content that not only sells but tells a story. You’ll oversee the creation of compelling, engaging content that resonates with our audience, setting the tone for a fashion blog that becomes the go-to resource for style tips, trend forecasts, and insider looks at the fashion industry.
• Performance Analysis: Armed with data, you’ll continuously measure the success of our marketing efforts, using insights to pivot and optimize. Your analytical prowess will ensure that Tags Weekly’s marketing machine is not just running, but constantly evolving and improving.