Salesforce Marketing Cloud Developer

at  Aquiva Labs

As one of the most experienced Salesforce PDO and consulting partners, Aquiva Labs helps customers bring their Salesforce vision to life and deliver solutions across the Salesforce product portfolio. We leverage our strategic relationship with Salesforce to equip organizations with expert knowledge, as well as implement our existing in-depth understanding of architectures, technology stacks, and partners to guide our customers through the complex digital transformation initiatives.
We are excited to announce an opportunity for a seasoned Marketing Cloud Developer to join our dynamic team. As a vital member of our organization, you will play a pivotal role in shaping and implementing cutting-edge solutions within the Salesforce Marketing Cloud platform. We are seeking an individual with a proven track record in leveraging Marketing Cloud technologies to drive impactful marketing strategies and enhance customer engagement. The ideal candidate will possess deep expertise in Marketing Cloud development, a passion for innovation, and a commitment to delivering exceptional results. If you are a proactive problem-solver with a keen eye for detail and a passion for driving business success through technology, we invite you to apply and become a key contributor to our team’s success.
Key Responsibilities

The selected candidate will play a pivotal role in crafting email campaigns, conducting data analysis, and orchestrating customer journeys within the Salesforce Marketing Cloud platform. Key responsibilities will include:

• Email Development:
• Crafting visually appealing and responsive emails utilizing HTML, CSS, and AMPscript.
• Embedding essential tracking tags to monitor email performance.
• Conducting thorough quality assurance testing using Litmus.
• Overseeing the deployment of emails for various campaigns.
• Data Queries & Segmentation:
• Generating complex queries to segment audiences for targeted marketing initiatives, A/B testing, and comprehensive reporting.
• Automating query activities to streamline data processing workflows.
• Journey Builder:
• Collaborating with cross-functional teams to conceptualize and implement email marketing journeys that resonate with our target audience.
• Participation in Team Meetings:
• Actively engaging in team meetings, including sprint planning sessions, to align marketing initiatives with broader organizational objectives.

Skills, Knowledge and Expertise

• Proficiency in Salesforce Marketing Cloud: Demonstrated expertise in Email Studio, Automation Studio, and Journey Builder, with a proven ability to leverage these tools to drive effective marketing campaigns.
• Advanced SQL Query Writing: Hands-on experience in crafting intricate, multi-step SQL queries for audience segmentation and data analysis purposes, with a minimum of 2 years of practical application.
• Email Coding Proficiency: Extensive experience (2+ years) in coding responsive and visually engaging emails using HTML, CSS, and AMPscript, ensuring compatibility across various email clients and devices.
• Strong Analytical Skills: Possession of robust critical thinking and problem-solving abilities, particularly in the realms of data segmentation, audience targeting, and email rendering optimization. This skill set is crucial for maximizing campaign performance and swiftly addressing technical challenges.
• Time Management and Deadline Adherence: Proven capability to effectively manage individual workload, establish clear expectations with stakeholders, and consistently deliver results within specified timelines.
• Passion for Continuous Learning: Inherent enthusiasm for professional growth within the email marketing or digital marketing domain, coupled with a proactive approach to staying abreast of industry trends and best practices.

• Email Development:
• Crafting visually appealing and responsive emails utilizing HTML, CSS, and AMPscript.
• Embedding essential tracking tags to monitor email performance.
• Conducting thorough quality assurance testing using Litmus.
• Overseeing the deployment of emails for various campaigns.
• Data Queries & Segmentation:
• Generating complex queries to segment audiences for targeted marketing initiatives, A/B testing, and comprehensive reporting.
• Automating query activities to streamline data processing workflows.
• Journey Builder:
• Collaborating with cross-functional teams to conceptualize and implement email marketing journeys that resonate with our target audience.
• Participation in Team Meetings:
• Actively engaging in team meetings, including sprint planning sessions, to align marketing initiatives with broader organizational objectives