Search Engine Advertising (SEA) Manager (m/f/d)

at  Flaconi GmbH

INTRODUCTION SENTENCE

At flaconi, we believe that diversity fuels creativity, innovation and growth. It thrives in all its forms of beauty. Our team is a mosaic of individuals from different backgrounds, cultures and life journeys, all united by a shared passion for beauty. Our commitment is grounded in our core values, particularly #trustinpeople. We hold ourselves accountable for creating an environment where every employee feels honestly valued, heard and empowered to contribute their unique perspectives to foster belonging.
In this Berlin-based role, as a SEA Manager for flaconi, you will focus on further developing flaconi as the go-to Beauty destination within Europe. You will join a SEA team of two colleagues with a wide range of advanced skills that work together to drive successful campaigns.

YOUR ESSENTIAL EXPERIENCE AND EDUCATION

• Several years of experience in international search engine advertising (SEA) with a clear focus on performance
• You have extensive experience managing Google Ads accounts towards ROI goals and a proven track record of meeting targets
• You have successfully managed Search, GDN and UAC (mobile App) campaigns
• Excellent MS Excel skills. Tableau Desktop experience is a plus
• You have very good knowledge of conversion tracking systems, Google Ads bidding strategies and Quality Score variables
• Excellent analytical skills and strong attention to detail would be a plus!
• You have a passion for search marketing, automation and all things digital
• Fluent in English is a must. Good level of German is a plus

• As a SEA Manager, you will be setting up new Google Ads, accounts and campaigns
• Daily monitoring of campaign performance, checking against spend and ROI targets will be one of your core tasks
• You will be running performance data analysis and finding optimisation opportunities
• Optimizing bidding targets, budgets, keywords and campaign settings, as well as testing different bidding strategies
• Managing approvals, tracking and any other issues affecting traffic or data collection
• Preparing new keyword structures to test, working with our Copywriting Manager to produce text assets
• Monitoring landing page performance and working with our Creative Managers to improve conversion rates
• Updating team records, providing weekly summaries and preparing internal presentations