Search Marketing Manager

at  Droppe Oy

Are you a passionate Search Marketing Manager always on the cutting edge of SEM and SEO trends, driven by data and innovation to achieve exceptional results? Does disrupting a rapidly evolving, yet traditional industry pique your interest? If that sounds like you, we’re eager to discover more about you!
Role background
Droppe is an online wholesale marketplace that helps industrial buyers source and buy directly from Europe’s top MRO equipment manufacturers – significantly reducing the time it takes to reach optimal procurement outcomes.
At Droppe, we bring leading industrial brands to one place, unlocking access to direct wholesale orders and ultimately, make European wholesale more connected. Since 2020, Droppe has served 1300+ industrial buyers in 3 countries and scaled to over 150+ industry-leading MRO brand partners.
As a Search Marketing Manager, you will have the ownership of defining and leading our user acquisition strategy that fuels our marketplace’s expansion. In this role you will closely collaborate with sales, supply and product teams, continuously monitoring end-to-end performance of your efforts and delivering valuable cross-departmental insights.
We trust our teams to work autonomously by providing them the right tools and support. Success in this role requires an innate hunger to make an impact and drive to continuously learn fast.
We give full freedom for you to choose if you want the position to be remote, hybrid, or in-office. Droppe currently has offices in Helsinki, Finland, and in Cologne, Germany.

Tasks

• 4 years of full-time experience in SEO and paid search is required, with these areas having had been your primary focus
• Define and execute the vision for how to take our acquisition strategy to the next level and beyond. Our current key channels are organic and SEM.
• Collaborate with teams across the company ranging from Product, Sales, and Supply to understand the end-to-end impact of your acquisition strategy and proactively drive cross-functional insights.
• Campaign management/analysis, including monitoring and optimization of campaigns, budget allocation A/B-testing.
• Set up efficient monitoring and reporting for yourself, and the stakeholders.
• Think global—create a acquisition playbook that is syndicated and distributed across all of our target European markets

Requirements

• Marketing enthusiast; proven track record in setting and executing SEO and marketing strategies
• Exceptional technical skills; we have over 300,000 pages in 3 countries in 4 languages. Success will require efficient utilization of massive data sets and doing things at scale. You are expected to be exceptional at least with spreadsheets.
• Analytical & data-driven marketer capable of building acquisition analytics & metrics.
• Result-driven & resilient; you will be working with high performing and driven colleagues.
• Excellent listener; understanding the requirements of industrial buyers during different stages of their life cycle.
• You can fluently communicate in English (and additionally one of the following Swedish, German or Finnish)

Benefits

• Competitive salary and equity option
• Steep learning curve and significant personal growth
• Mission-driven and open environment for supporting personal growth
• Caring meritocracy to support high performance
• Flexible work hours and location (remote & office)

The position will report to Jarno Silander (Head of growth) and the growth team.
To apply to the Droppe team, please send a brief introduction, a link to your Linkedin profile and your portfolio.
We enthusiastically look forward to hearing from you!
For more information or questions please contact Jarno on LinkedI

• 4 years of full-time experience in SEO and paid search is required, with these areas having had been your primary focus
• Define and execute the vision for how to take our acquisition strategy to the next level and beyond. Our current key channels are organic and SEM.
• Collaborate with teams across the company ranging from Product, Sales, and Supply to understand the end-to-end impact of your acquisition strategy and proactively drive cross-functional insights.
• Campaign management/analysis, including monitoring and optimization of campaigns, budget allocation A/B-testing.
• Set up efficient monitoring and reporting for yourself, and the stakeholders.
• Think global—create a acquisition playbook that is syndicated and distributed across all of our target European market