Search Marketing Strategist

at  The Lifetime Value Co

ABOUT THE JOB

As Search Marketing Strategist, you will be contributing to the overall growth and performance of our paid search accounts. For this remote-friendly role, we’re looking for a data-driven, analytical individual who’s passionate about optimizing paid search campaigns and enhancing performance through continuous testing. If you are constantly striving to implement the perfect paid search campaign with captivating creative and outstanding targeting, this may be the next place for you!

WHY LTV CO.?

If you have ambitions to be a part of a high-growth, results-driven, industry-leading organization, LTV is the place to be. LTV builds exciting data products and then we market them with passion. We’re a fast-growing company in New York City that balances the culture of a startup with the stability of being an established, profitable company. We want to work with people that strive to be in the top .01% of their field. We understand that getting to the top takes hard work, constant improvement, and by making data-driven decisions. It’s a thrilling time to join the team, as we’re expanding our product offerings in exciting new ways, driving innovation through data, marketing, and web & app development.
We believe in diversity and hiring people from all backgrounds and walks of life. You must be energetic, inventive, a team player, and looking to help build and grow the company each and every day. You must have an inner desire to win and the idea of losing is a non-starter. If you are looking for a position that allows you to work with a group of smart and dedicated people who will support you but still provide the autonomy you need to execute your strategy, then you should probably apply as soon as you’re done reading this!

ABOUT US

LTV was founded in New York by Josh Levy and Ross Cohen in 2007. At the time their mission was to provide easy and affordable access to public records. Something that in 2007, was only really accessible to corporations. Since then their mission has expanded to developing products and services that grant access to information and data across a number of verticals. In service of this mission, LTV has 7 consumer brands including BeenVerified, NumberGuru, PeopleLooker, NeighborWho, Ownerly, PeopleSmart, and Bumper.
Our mission is to develop a diverse portfolio of technologies, products, and services, that gives all people equal access to unbiased data and information. We believe that through this access people can empower and protect themselves in today’s ever-changing world, filled with fake news, deception, and a lack of transparency.
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• Independently own and manage a variety of Paid Search Google & Bing accounts
• Launch and optimize campaigns to meet and exceed traffic, revenue, and profitability goals
• Produce advanced campaign strategy in order to grow the bottom line and improve key metrics (Conversions, CPA, ROAS, Profit)
• Test Google Smart Bidding strategies, account structures, Google betas, and landing pages
• Conduct daily and weekly SEM optimization exercises such as adjusting bid strategy targets, device modifications, negative keywords, ad creative, and audiences
• Write and implement new ad copy, expand keyword inventory, perform campaign experiments
• Test new account/campaign structures based on Google best practices & performance results
• Contribute ideas to product development based on market research, search volume projections, and findings
• Communicate key findings and insights to stakeholders
• Monitor competition and provide recommendations based on market conditions specific to impression share, top of page rate, ad copy, keyword coverage, and strategy
• Stay up-to-date on best practices and latest developments in paid search