Segment Marketing Manager, Transportation & Logistics

at  Geotab

Who we are:
Geotab ® is a global leader in IoT and connected transportation and certified “Great Place to Work™.” We are a company of diverse and talented individuals who work together to help businesses grow and succeed, and increase the safety and sustainability of our communities.
Geotab is advancing security, connecting commercial vehicles to the internet and providing web-based analytics to help customers better manage their fleets. Geotab’s open platform and Geotab Marketplace ®, offering hundreds of third-party solution options, allows both small and large businesses to automate operations by integrating vehicle data with their other data assets. Processing billions of data points a day, Geotab leverages data analytics and machine learning to improve productivity, optimize fleets through the reduction of fuel consumption, enhance driver safety and achieve strong compliance to regulatory changes.
Our team is growing and we’re looking for people who follow their passion, think differently and want to make an impact. Ours is a fast paced, ever changing environment. Geotabbers accept that challenge and are willing to take on new tasks and activities - ones that may not always be described in the initial job description. Join us for a fulfilling career with opportunities to innovate, great benefits, and our fun and inclusive work culture. Reach your full potential with Geotab. To see what it’s like to be a Geotabber, check out our blog and follow us @InsideGeotab on Instagram. Join our talent network to learn more about job opportunities and company news.

WHAT YOU’LL DO:

Your role as the Segment Marketing Manager, Transportation & Logistics will involve spearheading the creation of detailed marketing strategies tailored to the needs of each segment. By working closely with various marketing teams, you ensure that each marketing initiative is integrated and synchronized with segment-specific objectives. Using your deep industry expertise you will establish impactful relationships with key Partners and influencers within the ecosystem, amplifying Geotab’s market presence and solidifying its position as a leader in the Transportation & Logistics market. Your focus on effective communication and coordination is key to maximizing the impact of all marketing efforts. Ultimately, you will create a unified and strategic marketing approach that bolsters the Transportation & Logistics revenue targets.

WHAT YOU’LL BRING TO THIS ROLE:

• Minimum 8+ years of proven experience in a marketing strategy role with preference at a B2B SaaS organization.
• 3+ years experience in B2B Marketing in the assigned segments/sector.
• Experience in telematics is advantageous.
• Objective-focused, strategic, and outcomes-based mindset.
• Outstanding cross-functional collaboration and exceptional communication skills.
• Proven ability to juggle multiple projects quickly.
• Excellent storyteller and analytical thinker who can back ideas with customer and market insights
• Experience writing compelling value propositions and operationalizing them through messaging, marketing collateral, sales materials and thought leadership content
• Outstanding cross-functional collaboration and exceptional communication skills, coupled with a proven track record of cultivating robust relationships with sales teams.
• Excellent project management, time management and problem solving skills with strong analytical capabilities and attention to detail
  If you got this far, we hope you’re feeling excited about this role! Even if you don’t feel you meet every single requirement, we still encourage you to apply.
  Please note: Geotab does not accept agency resumes and is not responsible for any fees related to unsolicited resumes. Please do not forward resumes to Geotab employees.
  Why job seekers choose Geotab:
  Flex working arrangements
  Home office reimbursement program
  Baby bonus & parental leave top up program
  Online learning and networking opportunities
  Electric vehicle purchase incentive program
  Competitive medical and dental benefits

Retirement savings program

• The above are offered to full-time permanent employees only

How we work:
At Geotab, we have adopted a flexible first working model in that we have systems, functions, programs and policies in place to support both in-person and virtual work. However, you are welcomed and encouraged to come into our beautiful, safe, clean offices as often as you like. When working from home, you are required to have a reliable internet connection with at least 50mb DL/10mb UL. Virtual work is supported with cloud-based applications, collaboration tools and asynchronous working. The health and safety of employees are a top priority. We encourage work-life balance and keep the Geotab culture going strong with online social events, chat rooms and gatherings. Join us and help reshape the future of technology!
We believe that ensuring diversity is fundamental to our future growth and progress and is an integral part of our business. We believe that success happens where new ideas can flourish – in an environment that is rich in diversity and a place where people from various backgrounds can work together. Geotab encourages applications from all qualified individuals. We are committed to accommodating people with disabilities during the recruitment and assessment processes and when people are hired. We will ensure the accessibility needs of employees with disabilities are taken into account as part of performance management, career development, training and redeployment processes. If you require accommodation at any stage of the application process or want more information about our diversity and inclusion as well as accommodation policies and practices, please contact us at careers@geotab.com. Click here to learn more about what happens with your personal data