SEM/ Performance Marketing Director

at  Kaliber Asia

WHO ARE WE?

Kaliber is a performance marketing agency & consultancy composed of passionate digital marketers that offer thought leadership, world-class strategy, and execution for our fast-growth clients. We take major pride in learning & development for our team, sharing over $500M in experience in digital advertising. Kaliber has a diverse portfolio of clients, a team of over 30 performance experts across 6 countries, and a welcoming company culture.

ABOUT THE ROLE

We’re looking for a director-level professional with over 8 years experience in the Performance Marketer vertical who will be accountable for our entire performance department. With a strong grounding in and deep understanding of the Digital Marketing world, you will be an effective strategist and fixated on driving performance in the team and for the clients. Being a tool-agnostic individual, you will be pushing boundaries and constantly refining strategies and tactics to achieve KPIs in a business-sustainable manner. You believe in our framework of delivering 1-to-1 user messaging through performance marketing tools and have a keen eye for both Brand (Creative) and Performance.

RESPONSIBILITIES

Delivery Management (40%)

• Drive the Performance Team to achieve client KPIs
• Directly contribute to the management of top tier clients
• Maintain an overview of resourcing, budget pacing and goal pacing across all clients and teams
• Own the performance and budget pacing of key accounts and drive the performance team to achieve KPI
• Develop marketing strategies and direction for new clients - groom performance managers to adopt learnings of your strategies
• Contribute to the onboarding of new clients by creating media plans and performance roadmap in collaboration with the Performance Team
• Signs-off on media plans and performance roadmaps
• Work closely with Data team on producing solutions that will drive the efficiency in reporting, insights and campaign management
• Constantly reviewing the operation of the Performance Team and drive efficiencies in delivering significant impact
• Review time tracking report to

Business Development & Commercial Management (30%)

• Drive revenue growth by identifying opportunities to sell additional services based on the needs of clients
• Secure account stability and profitability by ensuring client happiness in a business-sustainable manner
• Develop best practices, processes, and SOP in delivering successful account management
• Contribute to resource planning and business forecasts
• Ensuring the team is delivering within the scope of work and managing scope-creep

Team Management and Development (30%)

• Set the standard for performance road mapping, project management, media planning, campaign experimentation, and budget management
• Lead and develop Performance Managers, and Performance Specialists
• Develop our internal processes by documenting procedures, streamlining work, improving communications between teams, and owning the onboarding process of clients and new hires
• Conduct individual development plan and performance review with direct reports
• Observe and coordinate training for development areas at an individual and team level
• Be proactively involved in training and development of performance members; developing the skills of team through on-the-job coaching, support, and guidance
• Ensuring the team’s adherence to the correct processes and following best-practice
• Strong pulse on productivity (client hours bought vs actual delivery)

Ideal candidate:

• 8+ years of managing successful performance marketing teams ideally at an agency or ad tech provider
• 3+ year of people management experience
• Proven track record in creating effective operations and driving significant impact in the management of paid campaigns
• Strong entrepreneurial skills
• Strong analytical skills
• Demonstrated success in managing numerous client campaigns and managed over $5M in annual advertising spends
• Expert proficiency in Paid channels: Search, Social (Facebook, IG, LinkedIn, TikTok, etc), Programmatic, Video Ads, Display, and Email
• Elasticity to manage from strategy to planning, to execution, to optimization, to strategic refinement
• Excellent people leadership capabilities
• Superb communication skills (written, verbal) and collaboration skills (co-located, hybrid, virtual)
• Comfort working in fast-paced geographically dispersed teams