SEM Specialist

at  Pet Circle

At Pet Circle, we want to create a world where pets and their families are healthy, happy and spend more time together - and we are looking for fantastic people to help us do that!
Over the past ten years, we’ve scaled to become one of Australia’s Top 5 eCommerce companies and the No.1 player in the Online Pet industry. We will accelerate our growth as we continue on our mission to disrupt the way that pet parents discover & shop for the products they love.
The pet industry is booming (it’s a $15billion dollar industry!) and pets are holding bigger spaces in our hearts and homes than ever before. Online penetration of the pet industry is going to grow exponentially in the next 5 years. This is a unique opportunity in your career to be part of our exceptional growth story!
Founded and headquartered in Sydney, our team is now over 700 people strong and are based across Australia, New Zealand and the Philippines.

THE OPPORTUNITY

We are scaling incredibly quickly (introducing new products and categories to the market) so we are looking for a talented SEM Specialist to join our marketing function to bring new ideas and be a proactive contributor to a high performing team.

YOUR IDEAL EXPERIENCE

• A minimum 2 years’ experience in Paid Search with a track record of developing, implementing and optimising high-performing campaigns (e-commerce experience is a plus)
• Advanced AdWords Editor knowledge
• Google Ads Certified & Search Ads 360 Certified would be extremely valuable
• Experience in using data-driven analysis to identify insights and solve problems at scale
• Advanced knowledge of Excel (i.e. Pivot tables, vlookup’s, macros)
• Knowledge of Google Analytics
• Experience with third party PPC bidding platforms highly regarded
• Able to analyse large datasets to gain insights and make confident recommendations
• Google Ads Scripts and Search Ads 360 experience (Business Data, Templates, Inventory Management) is a plus
• Highly motivated, action-oriented individual who craves ownership, responsibility, and outcomes
• Willingness to roll up your sleeves and do the work required to achieve outcomes
• Strong stakeholder management and communication skills: demonstrated ability to work closely with others, both within and across functions to achieve shared objectives
• Commercial acumen

YOUR RESPONSIBILITIES

• SEM Strategy definition and execution (in coordination with Digital Manager)
• Efficient management of Paid Search & Shopping campaigns
• Responsible for the SEM sales performance and customer acquisition targets (within the targeted CPA and ROAS)
• New campaign builds as product range and category expands
• Test and optimise automation settings, bids, keywords, text ads, ad extensions, product feeds, and landing pages to improve performance
• Ensure our PPC campaigns are best-in-class in set-up and performance
• Coordinate with other team members to support commercial and promotional initiatives on a weekly basis
• Trend spotting (finding new search trends, that helps us offer our customers the products they want)
• Be on top of competition activities and provide strategy recommendations.
• Proactively find new opportunities and areas of improvement within the account, analyse and optimise accordingly, and report on any interesting findings to marketing and other parts of business.
• Keep up-to-date with innovations and best practices within the PPC industry (Google & Bing), assess and implement new features or changes where relevant.

ROLE LOCATION

At Pet Circle we believe that collaboration and team connection is key for success. This role will be based in Sydney with a blended working arrangement of up to 4 days per week in our pet friendly offices and the remainder working from home (or the office, if you prefer!) Our working arrangements and your required office day are subject to change in line with business requirements.

We’re passionate about what we do and our love for pets is the centre of our why. Becoming a pawsome Pet Circler means you’re committed to help shape an entire industry - pretty exciting stuff! We’re a stable, innovative and low-ego group of people who relish challenges and aren’t afraid to do what’s right. Here’s what we stand for;

• We’re Better Together
• We operate with Humble Hearts and Hungry Minds
• We truly believe that Pets Matter; pets and pet parents always have a seat at our table
• We’re Instinctively Curious. Alway