Senior Analyst, Digital Marketing Optimization & Insights

at  Manulife

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JOB DESCRIPTION

As a Senior Analyst, Digital Marketing Optimization & Insights, you will support the development of digital marketing campaign reporting and all aspects of the digital experience for Global Wealth and Asset Management . G ather and analyze data from a variety of sources, including Domo, Adobe Analytics, Adobe Target, and Decibel ; report on campaign performance and digital experiences; and train marketing business stakeholders to use reporting tools. Working closely with the Manager of Digital Marketing Optimization & Insights, you will serve as a lead or support team member depending on the initiative.

JOB REQUIREMENTS:

• Minimum of a bachelor’s degree in a quantitative/technical field or 5 + years work experience in a quantitative field
• Demonstrated technical proficiency (i.e., use of software tools, coding experience, Excel, etc.)
• Experience with web analytic and BI data visualization tools (Domo, Adobe Analytics, Power BI, Tableau, Qlik, etc.)
• Ability to work under deadlines
• Strong organizational, communication, and time management skills

• Build dashboards and analyze web performance for business users across business lines , financial products, and geographi es
• Clearly communicate campaign outcomes and recommendations to marketing teams and other business partners
• Provide training on analytic concepts and tools and assist and guide stakeholders in their reporting duties
• Promptly respond to daily ad hoc reporting requests and questions
• Maintain and improve campaign tracking processes to enable clear analysis and tie campaigns to business goals
• Analyze data to deliver UI / UX insights on various digital touchpoints
• Manage internal relationships across functional areas and geographic segments
• Stay up to date on web analytic tools and trends
• Maintain and create documentation for analytic terms, tools, measurement plans, and processes
• Translate business users’ reporting needs to technical requirements to deploy new analytic implementations and campaign tracking functionality