Senior Analyst, Marketing Strategy - Health Care Delivery

at  CVS Health

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.
Our Heart At Work Behaviors™ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable.

POSITION SUMMARY

At CVS Health, we are a health solutions company focused on bringing our heart to every moment of our customer’s health and are looking for innovative marketing leaders who think big and push boundaries to drive business results with the consumer at the center.
The Senior Analyst, Health Care Delivery Audience Growth is responsible for supporting a retail program to help grow and engage ExtraCare seniors. In this role you will help to define a retail program to attract, inspire, engage, and convert new and existing customers. You will provide end-to-end execution support of in store activations, including ideating on new tactics, managing a calendar of tactics, thinking through how tactics come to life in retail stores, and optimizing performance. This role requires a high level of attention to detail to help bring tactics to life.
An ideal candidate is excited about supporting the execution of complex, cross-functional programs in a results-driven environment. You have a data-driven mindset, lead with a consumer-centric approach, are a master problem solver and entrepreneurial in nature. You must also be prepared for a fast-paced environment and be comfortable with ambiguity. The Program Manager will report directly to the Senior Manager of Senior Omnichannel marketing.

KEY SKILLS

• Talent for working under pressure in a fast-paced, white space environment, with ability to balance business needs and requests
• Ability to take on tasks outside of immediate scope to help team mission if necessary
• Familiar with retail landscape
• Act as an independent self-starter and provide thought leadership with immediate team, partners, and organization leaders
• Ability to manage multiple projects and tight timelines

REQUIRED QUALIFICATIONS

• 2+ years of marketing experience with a foundation of business, retailer, and consumer understanding
• 2+ years of retail marketing or retail agency/strategy experience

PREFERRED QUALIFICATIONS

• Experience with process improvement
• Experience with Tableau, or equivalent BI programs

EDUCATION

Bachelor’s Degree or equivalent experience

• Responsible for supporting programs utilizing retail assets to drive senior audience growth
• Support in execution and day-to-day management of end-to-end deliverables, including journey mapping, deploying loyalty offers, and bringing events to life
• Define key KPIs to measure program success
• Seek new opportunities to innovate the retail space and rethink user journeys to create best-in-class customer experiences
• Continuously assess tactic results, and optimize to improve performance