Senior Analyst - Media & Marketing

at  Sharp Carter

• contract role based in Richmond, Victoria (4 days onsite)
• Senior Analyst, hands-on technical experience -SQL, Salesforce Marketing Cloud
• Work with Marketing Strategist to deliver campaigns

BASIC REQUIREMENTS:

• 4+ years of trailblazing experience in marketing, executing CRM/lifecycle channel optimization and insights
• Mastery of email, push, SMS, and in-app messaging channels and platforms
• Hands-on coding using SQL and template scripting (e.g., AMPscript, Liquid), unlocking new dimensions of possibility in our messaging
• A pioneer in message experimentation, with a track record of pushing boundaries and achieving breakthrough results
• Attention to detail that borders on obsessive, coupled with a knack for problem-solving and a relentless drive for excellence
• Tech-savvy skills, including the ability to build HTML emails from asset files and communicate complex needs to developers in a language they understand
• A storyteller at heart, capable of distilling complex concepts into compelling narratives that inspire action
• A passion for velocity and a knack for project management that keeps our team agile and our projects on track
• An insatiable curiosity and analytical mindset, with a thirst for insights that drive our next big breakthrough
• Outstanding communication and presentation skills, coupled with the ability to document your findings with clarity and precision
• Familiarity with agile methodologies and tools like Jira/Confluence
• A champion of best practices in email and mobile channels, always pushing the boundaries of what’s possible

PREFERRED REQUIREMENTS:

• Experience in an operational role, where you’ve been at the heart of driving change and innovation
• Proficiency in SQL and template scripting (e.g., AMPscript, Liquid), unlocking new dimensions of possibility in our messaging
• Mastery of platforms like Salesforce Marketing Cloud, Braze, and/or other lifecycle marketing platforms, ideally certified in one main platform
• A maestro of lifecycle user journeys, orchestrating experiences that leave our users hungry for more
• Experience supporting a globally distributed stakeholder team, bridging gaps and fostering collaboration across continents
• A keen understanding of compliance requirements, ensuring that our messaging stays on the right side of the law
• Multilingual fluency, opening doors to new markets and new opportunities

EDUCATION:

• Bachelor’s degree in Marketing, IT, Computer Science, or related field; or equivalent practical experience
  Feel free to get in touch for a confidential chat: smccauley@sharpandcarter.com.a

CONTRACT ROLE (4 DAYS ONSITE, RICHMOND VIC)

We’re partnering with an Iconic brand who bring imagination to life through story-telling and creativity. This role will be supporting the dynamic Marketing Operations team as a Senior Analyst, to embark on an exhilarating journey driving the execution and delivery of cutting-edge lifecycle communications across the APAC region. As the driving force behind the marketers’ initiatives and objectives, you’ll be at the forefront of innovation, administering groundbreaking user lifecycle messaging tests to fuel experimentation and extract invaluable insights from marketing strategies. This role is not just about data; it’s about crafting compelling narratives that captivate our audience and drive engagement.

RESPONSIBILITIES:

• Be the architect behind captivating lifecycle messages, from ideation to execution
• Propel messaging optimization forward, adopting and championing best practices
• Lead the charge on split and multivariate tests, ensuring our experimentation is both rigorous and visionary
• Collaborate with brilliant market strategists to craft and execute marketing campaigns that set the standard for engagement, particularly in driving video content interaction among subscribers
• Project management will be your superpower as you develop and manage plans with laser-focused precision, keeping deliverables on track and stakeholders engaged
• Your keen eye for detail will ensure that our messaging programs and campaigns shine, swiftly addressing any issues that arise and flagging opportunities for improvement
• Utilize targeting capabilities to navigate the digital landscape, ensuring messages hit their mark while driving towards our business goals
• Champion messaging reporting, turning data into insights that drive action, and conducting ad hoc analysis that sparks innovation