Senior Associate, Paid Social

at  GroupM Nexus

GroupM Nexus brings together 9,000 practitioners globally across ad ops, addressable content & TV, AI, commerce, programmatic, search and social, among others, to deliver transformational outcomes across digital channels and platforms and create exciting new career paths for our people. GroupM Nexus is the world’s largest performance engine that integrates paid, owned, and earned to deliver true business outcomes for our clients.

REQUIREMENTS

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
• 1+ year or more of practical experience running paid social campaigns.
• Prior experience using Excel for data management and/or budgeting is a plus.
• Excellent verbal and written skills; uncommon organizational skills, multi-tasking capabilities, and attention to detail.
• Most importantly, eager to learn, adaptable, and have a strong interest in the advertising/media industry.

ROLE SUMMARY & IMPACT

As a Senior Associate, Paid Social, you will continue down the specialist career track, receiving continual training and close mentorship in all aspects of paid social. You will have already advanced beyond the initial stepping stones of understanding the fundamentals of Social. In this role, you will have increased responsibility and accountability for Paid Social campaign execution and will gain further exposure to account growth opportunities through client-facing missions.

KEY RESPONSIBILITIES

• Assist social strategy development work by compiling client research, competitive data and social platform information.
• Support and improve paid media tactical planning and buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
• Set up media trackers, build media authorizations and insertion orders, steward the billing process and actualize dollars on an ongoing basis.
• Assist team in identifying optimization opportunities and making media recommendations.
• Support community managers to develop and maintain social content calendars for various platforms.
• Stay current. Though your research and practice, stay ahead of the latest updates regarding tools, techniques and methods related to social media