SENIOR BRAND MANAGER, ANGEL'S ENVY

at  BacardiMartini

Posted
03-Apr-2024
Job type
Full time
Country
United States of America
Location
Louisville, KY, Miami, FL
Lead recruiter
Janiqua Davis
Function
Marketing
Reporting Line
Brand Director
On-site/Remote
On-site
Level of experience
Professional (Management)
Contract type
Permanent

SKILLS & EXPERIENCE

• Bachelor’s degree in Marketing or related field required; MBA is ideal and preferred.
• You must have 6+ years of experience in brand management or agency experience leading multiple marketing projects cross-functionally.
• You will ideally have experience in the brand planning cycle and leading brand goals and initiatives.
• Ideally you will have experience in spirits, beverage, fast moving consumer goods business, lifestyle brands or at an experiential agency; luxury brand experience preferred.
• A leader and motivator capable of inspiring and driving productivity whilst building primo capabilities.
• You will have experience in multiple disciplines (e.g. PR, digital, social, experiential, media, sponsorships).
• You have a fundamental understanding of profit drivers and have a commercial focused approach to brand planning.
• You can analyze available information (e.g. Nielsen data) including the comprehension of the competition and category for the purposes of preparing reports, presentations, providing insights, recommendations and solving problems to grow the brand.
• By living a Founder’s mentality, you are well organized, an independent thinker, like to multitask and are confident in your ability to conduct yourself in an ethical and professional manner consistent with our company values.
• Remain abreast of legal regulations in the industry for the country.

• You will lead the development of the situation assessment of the Brand in NAM, contributing to defining the Hub “Jobs to be Done” each year as part of the annual Integrated Activity Planning (IAP) process.
• You will extend the Hub IAP into a robust market brand plan, coordinating with your local Customer Marketing team to deliver maximum impact in-market and deliver annual Brand financial and commercial targets.
• Lead Integrated Agency Teams to ensure that all brand content programs and partnerships developed at local level are activated and commercialized effectively in-market, including ATL & BTL execution of PR, digital and experiential programs and partnering with Customer Marketing on advocacy programs as required.
• Lead the development of creative across across paid, earned, owned channels.
• Present to local distributor teams and executives on brand plans and activities in market and provide the tools necessary to achieve commercial goals.
• Accountable for delivery of Brand performance targets in market (revenue, profitability, share, equity) as agreed with the local Finance team and Bacardi Senior Management
• Work with Insights to ensure measurement & evaluation (M&E) plan in place on all brand activities in your market
• Partner with Consumer Insights to actively monitor Brand KPIs and provide guidance on corrective action to achieve agreed objectives
• Manage an A&P budget making strategic investments with a strong understanding of the business drivers for the brand to be successful. Accountable for delivery of Brand performance targets in market (revenue, profitability, share, equity) as agreed with the Finance team and Senior Management
• You will support strategy and market execution in North America of our exciting innovation pipeline, leading the full 360 marketing and commercial efforts to ensure that our innovations are the most desired by consumers.