Senior Brand Manager - Tassimo Portfolio

at  Jacobs Douwe Egberts

Senior Brand Manager - Tassimo Portfolio
Marketing
Maidenhead
Full-time
United Kingdom
Job Description

Three reasons you should be interested in our Senior Brand Manager role:

• If you’d relish the chance to work for the market leader in the single serve sector.
• If you’re analytical and able to turn your insight into actions.
• If you’re confident and competent leading meetings and presenting to grocery retailers in the UK

You’ll build strong relationships with our strategic partners (Bosch, Costa and Cadburys) and your entrepreneurial flair will help take them to the next level.

SOME KEY RESPONSIBILITIES:

• Lead the Tassimo brand activity in the UK, including local brand communications, media strategy (with a digital focus) and help drive best in class activation both in-store & on-line.
• Lead portfolio management on Tassimo and other key strategic brand initiatives to include pricing, promo & insights
• You will oversee Tassimo performance tracking, turning data into actionable insights to help fuel Tassimo growth
• The role will also require strong relationship-building skills to work with local (internal and external) and with our global brand teams and partners.
• P&L responsible, you will be expected to deliver against challenging yet exciting growth objectives and demonstrate business acumen.
• The person in this role being the natural successor to the Category Lead so the drive and ambition to progress is essential.
  Qualifications
  This role would suit someone with UK Marketing experience from an FMCG background with an excellent track record in Brand-building, Above the Line (ATL) and Below the Line (BTL) campaigns, and Innovation delivery. Commercial, Category and/ or consumer insight experience could be beneficial.

Three reasons you should be interested in our Senior Brand Manager role:

• If you’d relish the chance to work for the market leader in the single serve sector.
• If you’re analytical and able to turn your insight into actions.
• If you’re confident and competent leading meetings and presenting to grocery retailers in the U