Senior Channel Manager Independent Customers- Innovation Centre Arhus

at  Arla Foods

Do you want to lead the transformation in how we win independent FSR & QSR customers digitally in our European markets? Do you have experience with (digital) sales and marketing and are you passionate about how digital, eCommerce, Data and AI will disrupt and transform the way we do business in Foodservice?

WE HAVE A PURPOSE FOR GOOD

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

Other roles & responsibilities will be:

• Implement and execute our WICD ‘Attract, Acquire, Grow & Retain’ building blocks: “winning with influencers” and digital lead generation via Paid and Unpaid Social Media, Marketing Automation, “winning the digital shelf” at Wholesalers’ ordering platforms, CRM system and loyalty program;
• Implement and embed Wholesaler Joint Business Planning and Solution Selling as part of WICD execution;
• Lead yearly WICD Operation Business Planning with participating markets;
• Track and follow-up WICD KPIs and align and enforce corrective actions when needed;
• Build WICD Sales Capabilities through WICD Centers of Excellence in above mentioned building blocks;
• Build strong relationships with cross-functional teams;
• Manage campaigning budgets, improve ROI campaigns year-on-year;
• Adapt and implement WICD strategy and ways of working to latest market development, ensuring future proofing and staying ahead of digital and e-commerce trends