Senior Communications Specialist

at  Sun Life

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You’ll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you’ll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

PREFERRED SKILLS:

• Some experience with HTML, Adobe Experience Manager, and email marketing software is an asset
• Experience with multimedia editing and production (video/audio) is an asset
• Bilingual (English/French) is an asset

ABOUT THE ROLE:

Are you a creator of clear and engaging communications who knows exactly what to say to get your audience to read what you send? If so, this role is for you.
Reporting to the Manager, Advisor Communications, as the Senior Communications Specialist you will support the planning, development and execution of communications to Sun Life Financial Distributors (SLFD) advisors and internal teams through a variety of channels. It’s a fast-paced, rewarding role that requires meticulous attention to detail, plain language writing skills, and a passion for bringing people along a journey through authentic, engaging conversations.

WHAT WILL YOU DO?

Plan, develop and deploy communications for Sun Life Financial Distributors (SLFD) advisors, field management, and head office teams:

• Develop communication strategies to support initiatives, events, and ongoing communications
• Identify content opportunities that engage our audiences in new and effective ways
• Intake communication requests and then adapt messaging to ensure it resonates with the target audiences
• Write clear and engaging content in plain language that respects Sun Life writing and brand guidelines
• Make sure content is written as a compelling SLFD story that aligns with the SLFD vision and clearly communicates the value and benefits
• Support a variety of channels such as email, internal social media (Workplace by Facebook), intranet, newsletters, chatter, and leader presentations
• Assist in the deployment process by managing advance reviews and requesting French translation
• Ensure legal and compliance reviews are completed and content is updated, where required
• Develop strong relationships with key business partners and recommend the right communication approaches that help them achieve business objectives
• Help ensure metrics are in place and monitored to track the effectiveness of communications activities.