Senior Content Strategist, Communications and Fund Development

at  YWCA Metro Vancouver

Job Description
The Senior Content Strategist manages editorial guidelines and processes, leads cross-departmental editorial projects, and writes and edits engaging content to advance the YWCA’s strategic and fund development priorities. Reporting to the Senior Manager, Marketing Communications, this dynamic position works across the marketing communications and fund development teams to ensure the organization’s content is clear, compelling, aligned and on brand.

• Set editorial policy for the organization, including creating and maintaining style guides to uphold and evolve the YWCA brand’s voice and tone.
• Supervise editorial production for YWCA publications, such as Contact Newsletter and the Annual Report. This includes assigning stories to writers, researching, interviewing and writing content, proofreading and managing editorial processes.
• Develop original, engaging, sensitive and well-researched written content including articles, blog posts, website copy, Women of Distinction Awards nominee bios, fundraising campaigns, speaking notes, briefing notes, organizational reports and plans, op eds and other content and collateral.
• Write compelling funding and government proposals, letters of intent, reports and other departmental communication materials (e-newsletters, presentations, speeches) with the goal of communicating the YWCA’s charitable impact and securing financial and non-financial support.
• Monitor media and organizational news to determine topics of interest and maintain the organization’s content calendar in collaboration with the marketing communications and fund development teams.
• Gather financial, qualitative and quantitative information through research, interviews and other methods to create proposals, reports, stories, articles or other communications materials.
• With support from the Senior Manager, Advocacy and Government Relations, research, interpret and analyze policy information to prepare briefing notes and submissions to government.
• Collaborate on inclusion, diversity, equity and accessibility (IDEA) to ensure our content and storytelling is participant-centred, trauma-informed and aligns with our organizational values and commitments.
• Support fund development and public education events, in collaboration with the marketing communications and fund development teams, equity committees and other departments.
• Other duties as required.