Senior Content Strategist

at  VML

WHO WE ARE:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse.
Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work.

WHO WE ARE LOOKING FOR:

Sr. Content Strategists at VML are empathetic to user behaviors and help shape customer experiences across every digital touch point under an omnichannel lens. They gather data, execute content audits, and create and execute content strategies. The ideal candidate has experience collaborating with cross-functional teams (user experience, design, account, analytics, planning) to deliver these strategies and innovative approaches to reach business goals.

• Operates as subject matter expert for all content strategy deliverables
• Executes content strategy best practices and looks for ways to evolve deliverables based on client, industry or market need
• Gathers and incorporates stakeholder input to defines multi-channel content needs based on persona and journey insights
• Approaches every initiative with a focus on business results
• Develops strategic content deliverables (assessments, style guides, matrices, site content, editorial calendars, etc.)
• Delivers on clients’ editorial standards–sometimes refining or establishing standards given project needs
• Ensures collaboration and clear communication with cross-functional teams and disciplines
• Understanding of web technologies like content management systems, marketing automation, dynamic content, ecommerce, SEO, personalization, translation/localization, etc.