Senior Content Writer

at  StraightArrow Corporation

StraightArrow Corporation is a creative process outsourcing company that supports creative and advertising agencies, marketing teams, and business owners by providing a repertoire of outsourced creative services to implement their marketing campaigns.
Our primary clients are located in the US, UK, and Australia and enlist our services to execute and refine marketing processes, allowing them to focus on developing strategies and fulfilling core functions. We provide industry experience and insight, technical expertise, and, as a Google and HubSpot partner agency, technological support.
Our in-house team of graphic designers, web developers, communication specialists, market researchers and analysts are backed up by a roster of over a thousand creatives from different fields.

REQUIREMENTS:

10+ years of professional writing experience (attachments and/or link to published articles and long-form writing are required).
Bachelor’s degree or post-graduate diploma in marketing, business, journalism (a background in business journalism is a big plus), OR equivalent
Concise and engaging writing and editing skills
Impeccable spelling and grammar
Ability to think creatively and strategically about content
Expertise in content marketing and demand generation
Familiarity and understanding of business and technology
Great research and organizational capabilities
Ability to learn quickly and adapt to changing needs
Amenable to work twice a week onsite (Hybrid setup

Independently develop, research, and produce high-quality B2B content including ad copy, blogs, white papers, digital campaigns, video scripts, and other collateral for lead generation
Think creatively to repurpose content into new formats across different channels
Communicate effectively and confidently with business leaders and experts to understand their messaging goals
Train and mentor junior writers using company’s best practices
Collaborate with teams to solve problems, formulate ideas, and improve content in line with campaign and client objectives
Analyze performance data and develop content strategies to increase campaign effectiveness
Work with a team of creatives from design, UI/UX, and video
Do continuous research and learning on content marketing best practices