Senior Conversion Rate Optimization (CRO) Specialist

at  Mindvalley

ABOUT MINDVALLEY

Mindvalley is one of the leading and most promising ed-tech companies on the planet. We have dominated the US market for Personal Growth Education and created a brand that is now powering athletes in every major US sports team and learning in major companies. But we’re more than that. We’re currently working on the most advanced learning system on the planet - a version of Ironman’s Jarvis that utilizes AI and augmented reality to provide customized learning to turn anyone into a superhero. We make people better humans in every aspect of life and we are seeking the best engineers on the planet to come together to build the most advanced education platform our species has seen. If we achieve our goal we will be powering 100 countries, every company in the Fortune 500 and moving humanity towards a better future for the human race.

USER EXPERIENCE (UX) AND CONTENT OPTIMIZATION:

• Collaborate with UX/UI designers and developers to refine user experience, ensuring a seamless and persuasive journey conducive to visitor conversions.
• Optimize website content, encompassing copywriting, imagery, and multimedia elements, to craft compelling and persuasive material that motivates visitor action.

EXPERIENCE:

• Bachelor’s degree in a related field (e.g., Marketing, Digital Marketing, UX/UI Design).
• Minimum of 5 years of experience in Conversion Rate Optimization (CRO) or a Performance Marketing related role.
• Proven track record of improving website conversion rates and driving results.
• Experience with CRO tools and platforms.
• Strong understanding of web analytics and data analysis.
• Excellent communication and presentation skills.
• Relevant certifications in CRO or digital marketing are a plus.
  Mindvalley is an equal opportunity employer and does not discriminate on the basis of race, colour, religion, gender identity or expression, national origin, age, disability, marital status, sexual orientation, or any other legally protected status. We are committed to creating a diverse and inclusive workplace and encourage applications from all qualified individuals

ABOUT THE ROLE

As a Senior Conversion Rate Optimization (CRO) Specialist, your core responsibility is to improve business outcomes by leading our experimentation efforts. You will be translating insights from data analysis and user research into well designed experiments that result in tangible improvements in key performance indicators (KPIs), including website conversions, lead sign-ups, and other relevant metrics. You will continuously refine our CRO best practices, leveraging the latest methodologies and technologies to stay ahead of the curve. Importantly, you will champion a culture of knowledge sharing, ensuring that learnings from experimentation are disseminated effectively across functions and readily accessible to all stakeholders. You will establish robust CRO processes that transcend departmental boundaries, ensuring that experimentation continues being a cornerstone of our organizational culture. Your will orchestrate a strategic approach to experimentation, ensuring that we prioritize initiatives effectively and maintain a healthy backlog of experiments across multiple teams. Moreover, you will serve as a mentor and coach, training other team members to become CRO subject matter experts and fostering a collaborative environment focused on continuous improvement.