Senior Copywriter

at  ANZ VMLYR

VML

VML is a global creative company - formed from the unification of Wunderman Thompson and VMLY&R - two of the most-awarded creative agencies in the world.
Our Commerce practice is VML’s newest and fastest growing end-to-end Creative Commerce proposition. Built on the commerce expertise of Geometry and scaled through VML’s connected brand promise, we help modern brands grow by unifying marketing strategies around commerce. We believe the space of commerce holds the most untapped creative potential to grow brands and people.
By understanding how, when and why people buy, we deliver the most engaging and culturally-relevant creative commerce experiences across Retail, Experience, Design and Innovation. We do this as part of a global network of over 30,000 people across 60+ markets. In Australia and New Zealand, VML has 350+ employees across 6 offices.

REQUIRED EXPERIENCE/SKILLS/BEHAVIOURS

• Experience in developing retail, experiential and integrated campaigns
• 10+ years of experience as a copywriter in a retail/ shopper specialist agency or retail/ shopper practice within an integrated agency
• Originality – willingness to generate new ideas
• Strong conceptual thinking with knowledge of the shopper and digital landscape
• Collaboration – a willingness and ability to work with others and share your thoughts and ideas openly
• Integrity – behave with integrity at all times
• Accountability – you will take responsibility for your own projects and set an example to the broader team.

• Develop concepts to solve unique client problems
• Develop a variety of innovative copy for headlines, in-store material, emails, social posts, campaign concepts, collateral materials and more, that follow a given brand’s voice and tone
• Translate concepts into copy for shopper and digital tactics
• Work fluently across channels
• Envision creative ways to leverage online ideas and technologies
• Building upon other team members ideas
• Attending project briefings with creative team members, account service and strategy
• Creating presentation material to help sell ideas
• Further exploring and/or revising concepts per creative lead’s direction
• Actively participate in project, team, training, and research meetings
• Prepare awards materials, occasional new business opportunities and other agency-related projects
• Mentoring junior copy writers
• Timely completion of timesheets on a weekly basis
• Other responsibilities as needed.