Senior Copywriter

at  Gen Digital

Gen is a global company powering Digital Freedom through consumer brands including Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Our combined heritage is rooted in providing safety for the first digital generations. We bring leading technology solutions in cybersecurity, privacy and identity protection to more than 500 million users in 150 countries so they can live their digital lives safely, privately, and confidently today and for generations to come. We’re always looking for smart, fearless, and dedicated people. Together, we have collective passion and a big vision to power Digital Freedom by protecting consumers and giving them control of their digital lives.
When you’re a part of Gen, you are provided access to a range of resources and support to ensure you can do your best work and live your best life. This includes flexible working options with generous time off and competitive benefits & compensation packages.
Diversity is foundational to how we do business because we know the greatest ideas and results come from our unique perspectives and differences. We strive to create a safe, inclusive environment where you can bring your whole self to work. Team members are valued, respected, and celebrated for who they are in a meaningful and exciting atmosphere. Gen is an equal employment opportunity employer. Employment decisions are based on merit, experience, and business needs.
About the role & team:
We’re an organic content team looking for a highly skilled, native English-speaking Senior Copywriter with a strong attention to editorial detail, a passion for writing, and a sharp business sense. The ideal candidate is a professional copywriter with a track record of writing and editing performance-driven content and a keen interest in SEO and user-growth strategies. Join our dynamic, global SEO team and play a crucial role in expanding our US and international online presence.
Excelling in this position requires thriving in a collaborative environment, working closely across different time zones with copywriters, editors, SEO experts, data analysts, designers, publishing specialists, external agencies, and more. This is a hybrid role based in the Czech Republic at our Prague headquarters or Brno office, with some flexibility to work remotely.

What You Will Do in This Role

• Execute and support the Acquisition content strategy for our blogs, delivering outstanding copy to support our global websites and brands.
• Collaborate with our expert editorial team to create impactful and engaging long-form content seen by millions of people around the world.
• Research, write, and edit articles about digital security and privacy, identity protection, online scams, financial wellness, and related topics to help people safely navigate their digital lives.
• Support a team of freelance copywriters, coordinating content planning, providing feedback, and assisting with related tasks.
• Prepare and adapt content before it’s translated, helping us serve UK, French, German, and other international audiences more effectively.
• Closely monitor and optimize the performance of all content to deliver against challenging traffic, engagement, and conversion targets.
• Work cross-functionally with marketing and product managers, subject-matter experts, SEO specialists, designers, and technical teams to test and update articles and landing pages to ensure our content supports our product roadmap.
• Continually learn and refine techniques for gauging the needs and preferences of our audiences, and for creating and editing content that matches that.
• Help solidify our global brands as industry-leading and highly trusted sources of information that offer audiences and customers a best-in-class experience.

What You’ll Need to be Successful in this Role

• Bachelor’s degree in journalism, English, communications, marketing, or a related field.
• 5+ years of experience as a digital copywriter, with proven ability to write engaging, long-form “performance” content that drives web traffic and conversions (user acquisition, lead generation, sales).
• Ability to coordinate content production with multiple stakeholders, and to deliver against tight deadlines.
• Professional editorial experience, with superb proofreading and copy-editing skills and a meticulous attention to accuracy.
• Ability to provide feedback and develop other writers.
• Experience writing about technology, with expertise in some of the following areas: identity protection, financial wellness, scams, online security and privacy, device optimization, and SaaS.
• Journalism background and/or the ability to quickly research complex subjects, synthesize new information, and write clearly, concisely, and accurately about a variety of topics for a general audience.
• Experience using web analytics tools (like Google Analytics and Google Search Console) to evaluate content performance and suggest actionable improvements.
• Knowledge of (or a strong desire to learn about) fundamental SEO principles and how to optimize web content for maximum organic search visibility.
• Familiarity with conversion-rate optimization (CRO) techniques and a passion for testing new ways to improve content performance.
• Ability to use a CMS to edit content independently.
• Positive, can-do attitude with a flexible, committed approach to work.
• Detail-oriented, organized, results-driven, and able to work independently with only directional supervision.
• Native English speaker. Proficiency in German and/or French is a big plus (but not required).

What We Can Offer:

• Annual bonus scheme
• Unlimited PTO (paid time off), flexible working hours & home office.
• The chance to join a major global tech company listed on the S&P 500.
• Opportunity to learn and work with the best in the Digital Security industry
• Cafeteria points are provided by Benefit Plus (meal plan, pension insurance, travel, free time activities, multisport card, and much more).
• Tuition reimbursement for job-related courses
• Learning & Development plan.
• Sustainable home improvement bonus
• Mac/Windows laptop and mobile phone

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds.
We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
Learn more about pay transparency
.
Gen complies with all anti-discrimination laws.
To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government

What You Will Do in This Role

• Execute and support the Acquisition content strategy for our blogs, delivering outstanding copy to support our global websites and brands.
• Collaborate with our expert editorial team to create impactful and engaging long-form content seen by millions of people around the world.
• Research, write, and edit articles about digital security and privacy, identity protection, online scams, financial wellness, and related topics to help people safely navigate their digital lives.
• Support a team of freelance copywriters, coordinating content planning, providing feedback, and assisting with related tasks.
• Prepare and adapt content before it’s translated, helping us serve UK, French, German, and other international audiences more effectively.
• Closely monitor and optimize the performance of all content to deliver against challenging traffic, engagement, and conversion targets.
• Work cross-functionally with marketing and product managers, subject-matter experts, SEO specialists, designers, and technical teams to test and update articles and landing pages to ensure our content supports our product roadmap.
• Continually learn and refine techniques for gauging the needs and preferences of our audiences, and for creating and editing content that matches that.
• Help solidify our global brands as industry-leading and highly trusted sources of information that offer audiences and customers a best-in-class experience

What You’ll Need to be Successful in this Role

• Bachelor’s degree in journalism, English, communications, marketing, or a related field.
• 5+ years of experience as a digital copywriter, with proven ability to write engaging, long-form “performance” content that drives web traffic and conversions (user acquisition, lead generation, sales).
• Ability to coordinate content production with multiple stakeholders, and to deliver against tight deadlines.
• Professional editorial experience, with superb proofreading and copy-editing skills and a meticulous attention to accuracy.
• Ability to provide feedback and develop other writers.
• Experience writing about technology, with expertise in some of the following areas: identity protection, financial wellness, scams, online security and privacy, device optimization, and SaaS.
• Journalism background and/or the ability to quickly research complex subjects, synthesize new information, and write clearly, concisely, and accurately about a variety of topics for a general audience.
• Experience using web analytics tools (like Google Analytics and Google Search Console) to evaluate content performance and suggest actionable improvements.
• Knowledge of (or a strong desire to learn about) fundamental SEO principles and how to optimize web content for maximum organic search visibility.
• Familiarity with conversion-rate optimization (CRO) techniques and a passion for testing new ways to improve content performance.
• Ability to use a CMS to edit content independently.
• Positive, can-do attitude with a flexible, committed approach to work.
• Detail-oriented, organized, results-driven, and able to work independently with only directional supervision.
• Native English speaker. Proficiency in German and/or French is a big plus (but not required)