Senior Copywriter

at  Sendmarc

We are looking for an experienced Senior Digital Copywriter who has a strong background in writing for B2B and software audiences. The ideal candidate will be a talented writer with exceptional English language skills, capable of creating professional, engaging, and persuasive content that resonates with our target audience.

REQUIREMENTS:

• A bachelor’s degree in English, communications, or marketing.
• At least 8 years of experience in digital copywriting, with a strong portfolio of work showcasing your ability to write for B2B audiences.
• Outstanding English language skills with a strong grasp of grammar, punctuation, and style.
• Excellent attention to detail, with the ability to catch errors and typos in your own work and the work of others.
• A good understanding of SEO best practices and the ability to write content that is optimized for search engines.
• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.

Attributes & Behaviors

• Collaborative nature
• Exceptional verbal and written communication skills
• Excellent attention to detail
• Problem-solving and proactive
• Effective research skills
• Good planning and organizational ability
• Reliable, self-disciplined, and passionate

• Work with the marketing team to develop and implement a content strategy that aligns with our business objectives, target audience, and overall marketing plan.
• Create high-quality content for various digital platforms including website copy, blog posts, social media, email campaigns, guides/eBooks, case studies, and other marketing materials.
• Develop content that speaks to our target audiences, conveying complex technical information in a clear and compelling manner.
• Collaborate with our sales and product teams where applicable to ensure that all content aligns with our audiences’ pain point and the solution.
• Develop sales enablement content for our partners and internal teams that effectively communicates the value of our solution and helps to close deals more efficiently.
• Conduct research on industry trends, customer behavior, and competitor activities to inform content development and optimization.
• Edit and proofread copy to ensure accuracy, consistency, and follows our brand guidelines.
• Ensure that all content is optimized for search engines and is fully compliant with SEO best practices.
• Maintain a high level of quality and attention to detail in all work, ensuring that all content is error-free, professional, and polished.
• Upload content to different platforms like social media, website, email, and others as needed.
• Continuously monitor and analyze the performance of our content, making data-driven decisions to optimize our content strategy and improve engagement and conversion rates.