Senior CRM Manager

at  Betway Group

On average it takes 5 minutes to apply for this role.
Kick-start your career in the online gaming world and experience the very latest in technology and innovation.
Do you see yourself as one of those “out-of-the-box thinkers”, “Technical masterminds”, “Outstanding creatives”, or “Mind-boggling number crunchers”? If so, we want to welcome you to the Betway family and celebrate what makes you unique!
Our global customer base is exploding and we need your skills to support us on this exciting journey! Don’t look back and submit your application before the opportunity passes you by..
Job Title: Senior CRM Manager
Department: CRM & Customer Experience
Reporting to: Head of CRM & Customer Experience
Betway Group is a global technology company owned by Super Group, delivering the world’s leading, regulated, online betting and gaming brands.
The CRM & Customer Experience department are the driving force behind Betway Group’s CRM function. We’re responsible for coming up with innovative ways to engage our customers across multiple brands and products.
If you’d love to join a fast-paced, fun and dynamic team with employees from across the globe, then we have the role for you.
Purpose of the role:
As a Senior CRM Manager, you will be helping to ensure our customers are as engaged and retained as possible across the full spectrum of our markets. You will formulate, strategize, execute and report on major CRM initiatives spanning the whole customer lifecycle. In addition, you will be the CRM owner and subject matter expert of tools, systems and specialist areas that are crucial to the global operation. You will also own relationships with other departments and teams across the business to ensure they are executing and delivering on the highest priority CRM initiatives. In addition, you will also work closely with a variety of local CRM region & market teams to ensure their local growth goals are being achieved, plus manage and develop top CRM talent.

You will be responsible for:

• Delivering complex global CRM projects across the full customer lifecycle
• Owning and being the subject matter expert of tools, systems and specialist areas that are crucial to the global CRM operation
• Owning relationships with multiple departments and teams across the business to ensure they are executing and delivery on the highest priority CRM initiatives
• Working closely with a variety of local CRM region & market teams across the world to ensure their local growth goals are being achieved
• Maximising the tech stack and data at our disposal to improve the effectiveness of CRM campaigns
• Ensuring the highest customer standards are met in our automated customer journeys
• Managing and developing a talented CRM Specialist

This job description is not intended to be an exhaustive list of responsibilities. The job holder may be required to complete any other reasonable duties in order to achieve business objectives.

You will have (Essential skills):

• CRM experience, ideally with Salesforce Marketing Cloud and/or Adobe CDP
• Experience of managing and developing high-performing talent
• Advanced experience in automation, segmentation, communications, and complex customer journeys
• Project management and AB testing experience
• Strong analytics, communication, and presentation skills
• Ability to develop relationships and influence key stakeholders
• Ability to manage a challenging workload, whilst working quickly and precisely under pressure
• All behavioural competencies are also essential

It would be a bonus if you also had (Desirable skills):

• Extensive experience using Salesforce Marketing Cloud and/or Adobe CDP
• Knowledge of sports betting & casino
• Understanding of bonusing mechanisms and strategies

Behavioural Competencies:

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are Adaptability, Ownership & Accountability, Initiating Action, Resilience, Team Orientation, Integrity and Innovation

• Able to learn quickly in a fast paced, fun and dynamic environment
• Proactive and innovative thinker
• Able to build and develop strong working relationships

Should you not hear from us within 2 weeks, please assume your application has not been successful

You will be responsible for:

• Delivering complex global CRM projects across the full customer lifecycle
• Owning and being the subject matter expert of tools, systems and specialist areas that are crucial to the global CRM operation
• Owning relationships with multiple departments and teams across the business to ensure they are executing and delivery on the highest priority CRM initiatives
• Working closely with a variety of local CRM region & market teams across the world to ensure their local growth goals are being achieved
• Maximising the tech stack and data at our disposal to improve the effectiveness of CRM campaigns
• Ensuring the highest customer standards are met in our automated customer journeys
• Managing and developing a talented CRM Specialis

Our culture is underpinned by core values that are linked to key behavioural competencies. Along with the below behavioural competencies, these are essential for all employees in order for you to embed in and drive our culture forward. These competencies are Adaptability, Ownership & Accountability, Initiating Action, Resilience, Team Orientation, Integrity and Innovation

• Able to learn quickly in a fast paced, fun and dynamic environment
• Proactive and innovative thinker
• Able to build and develop strong working relationship