Senior CRM Producer, EMEA (12 months fixed term)

at  Royal Caribbean Group

Journey with us! Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation & benefits package and excellent career development opportunities each offering unique ways to explore the world
Celebrity Cruises is one of five brands owned by the global cruise company Royal Caribbean Group Celebrity offers a Relaxed Luxury℠ resort at sea experience where guests can sail on the world’s best places to the world’s best places We invite travellers to explore multiple countries in one sailing dine in a new restaurant at every meal rest in luxurious spaces designed to the last detail for comfort find their wellbeing miles away at sea all with the world at their service Truly Nothing Comes Close to Celebrity Cruises as we offer unique experiences in over 300 destinations across all seven continents

PERSONAL ATTITUDE AND SKILLS

Highly analytical

• commercially focused and results driven
• Organized and capable of juggling multiple priorities across multiple markets
• Positive `can do’ attitude
• Attention to detail and accuracy with a commitment to excellence
• Comfortable presenting to all levels in the organization
• Team playerExperience in the travel industry not essential
• but preferable
• Experience of consumer marketing in a medium / large scale organization beneficial

QUALIFICATIONS AND EDUCATION

Minimum 3 years of proven experience building

• testing and sending via SalesForce (or similar email platform / automation tool)
• Solid technical skills and expertise with HTML (CSS an advantage)
• Must be able to code mobile responsive emails (knowledge of JavaScript and other languages advantageous but not required)Experience of Adobe Creative Suite
• particularly Dreamweaver and Photoshop
• Experience of using Litmus/Email on Acid (or similar) for render testing and troubleshooting creative deployment issuesUnderstanding of testing techniques and platforms; specifically building requirements for list segmentation
• workflows and triggered events
• Good understanding of dynamic coding and conditional statementsDemonstrated ease facility and interest in working with data
• including standard email engagement metrics and analytics tools
• Use of Excel as a reporting tool

Develops scheduling

• sending and technical build and testing of all EmailWork closely with the CRM Manager and NA Sr CRM Manager to implement the annual Email communication plan in line with global commercial and marketing objectives ensuring that the campaign content
• and cadence drives maximum incremental resultsResponsible for HTML technical development
• building and coding of automated Salesforce journeys and dynamic tactical journeysWorks day-to-day with the data analytics team briefing campaigns segmentation
• testing and dynamic requirements for email campaigns
• Manages all stages of consumer email marketingCoordinates with internal stakeholders from Commercial
• Brand and Product teams to build all emails
• Supports Email testing strategy and proactively leverages learnings to contribute new ways of working that optimize email performance
• Supports all Lead Gen effortsResponsibly for all QA and spam scoring
• mobile first execution and rendering across browsers
• Responsible for weekly and monthly email reporting and identifying key insights and trends to recommend optimizations based on those insights
• Monitors competitive and industry activity that help inform new strategiesPerform other duties as required This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position
• Employees will be required to perform any other job-related duties assigned by their supervisor or managemen

KEY RESPONSIBILITIES

The role of the Senior CRM Producer is to oversee the building and deployment of all email communication and direct mail efforts to both trade and direct audiences for EMEA markets The Senior CRM Producer will work closely with the Global CRM team and other teams across the brand and market to ensure alignment and support of all commercial initiatives by leveraging the strategies and content developed by North America (NA) and cater for specific EMEA needs
This role is responsible for supporting the development of the email calendar and audiences to ensure delivery on commercial KPIs Ensuring the execution and extension of automated and triggered email programs is a key responsibility as well as bringing forward new ideas and technology to ensure continuous improvement The Senior CRM Producer will work closely with the NA CRM team to schedule test and provide analytical performance and reporting for EMEA markets Technical analytical and commitment to email best practices are a must to ensure commercial KPI’s drive all CRM execution

ESSENTIAL DUTIES AND RESPONSIBILITIES:

Manages content and creation of emails for UK/I and EMEA This can include working with the NA creative team to leverage globally produced content as well creating some market specific content locally This can involve copywriting and designing in addition to HTML development

Develops scheduling

• sending and technical build and testing of all EmailWork closely with the CRM Manager and NA Sr CRM Manager to implement the annual Email communication plan in line with global commercial and marketing objectives ensuring that the campaign content
• and cadence drives maximum incremental resultsResponsible for HTML technical development
• building and coding of automated Salesforce journeys and dynamic tactical journeysWorks day-to-day with the data analytics team briefing campaigns segmentation
• testing and dynamic requirements for email campaigns
• Manages all stages of consumer email marketingCoordinates with internal stakeholders from Commercial
• Brand and Product teams to build all emails
• Supports Email testing strategy and proactively leverages learnings to contribute new ways of working that optimize email performance
• Supports all Lead Gen effortsResponsibly for all QA and spam scoring
• mobile first execution and rendering across browsers
• Responsible for weekly and monthly email reporting and identifying key insights and trends to recommend optimizations based on those insights
• Monitors competitive and industry activity that help inform new strategiesPerform other duties as required This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position
• Employees will be required to perform any other job-related duties assigned by their supervisor or management

FINANCIAL/QUANTITIVE RESPONSIBILITIES

• Providing analytical data on email performance
• Raise PO’s as required by the CRM Manager