Senior Data Analyst (Subscriber Retention)

at  dmgmedia

PACKAGE DESCRIPTION

In return for their energy and ideas we ensure our people are well rewarded. Our benefits package increases the longer you’ve been with us. Here’s what to expect:

• 25 days’ holiday (increasing by 1 per year up to a total of 30)
• Upon joining you will be automatically enrolled onto the Pension Plan at the minimum level of 5% employee contribution, 3% Company contribution.
• Life cover under the Pension Plan 4x your basic salary.
• DMGT Discounts (for discounts on online shopping, vouchers and reloadable cards)
• Subsidised canteen
• Onsite gym (Northcliffe House only)
• Onsite nurse and GP clinics (Northcliffe House only)
• Our Employee Assistance Programme
• Discounted dining cards

Plus many other benefits….

Leveraging Subscriber Behaviours
Analyse subscriber activity and behaviours to identify which may cause subscribers to be more susceptible to churn; develop strategies to enhance the subscriber experience to aid retention and growth.
Stakeholder Collaboration for Product Improvement
Work closely and proactively with the Subscriptions Team to address product/service issues identified through churn analysis.
Customer Retention Campaigns
Work closely with Subscriptions Team to design and implement targeted customer retention campaigns based on the insights gained from your data analysis. Collaborate with stakeholders to inform personalized offers, promotions, and incentives to retain at-risk customers.
Customer Lifetime Value (CLV) Analysis
Calculate and analyse CLV to understand the long-term profitability of identified subscriber segments. Incorporate CLV insights into churn prediction models for a more holistic understanding of customer value.
A/B Testing for Churn Mitigation Strategies
Work with Subscription Team to analyse performance of A/B testing on various churn mitigation strategies to identify the most effective interventions. Iterate through strategies based on testing results and analysis to continually improve the effectiveness of retention efforts.
Evaluating Subscriber Health
Develop and monitor key subscriber health metrics, such as engagement, satisfaction, and usage patterns across our multiple web products. Identify leading indicators of deteriorating subscriber ‘health’ and proactively address these issues.
Develop Culture
Foster a subscriber-centric culture by promoting awareness and understanding of churn dynamics through the proactive application and sharing of data analysis across the organisation.
Subscriber Churn Forecasting
Develop forecasting models to predict future churn rates based on historical data and traffic trends. Provide accurate and timely forecasts to enable proactive decision-making and inform strategic planning.
Automation and Scalability
Implement automated processes for routine churn analysis tasks to improve efficiency – most likely in the form of reporting. Encourage a culture of continuous learning and innovation within the team. Establish and monitor key performance indicators (KPIs) related to churn analysis. Regularly report on the progress of retention strategies, highlighting successes and areas for improvement. Devise and produce regular KPI Reporting and Key Metrics Monitoring.
Ethics
Adhere to ethical standards in data collection and analysis, ensuring customer privacy and compliance with relevant regulations at all times.