Senior Data and Insight Manager

at  The Kite Factory

WHO WE ARE

We exist because we saw a gap in the market. A gap between ideas and measurement. Anyone can have a good idea, but they don’t necessarily know how to measure it. Conversely, just because you can measure things, it’s no guarantee you can have good ideas. Well, we do both.
We’re the free-thinking media agency for brands with big plans. We enhance reach, reputation, and revenue by giving every client the best in Heart, Art and Science, which means going the extra mile to understand their world and collaborating to create market-leading strategies, anchored in intelligent data. And because we’re independent, we enjoy the freedom to work with clients we love, in ways that work best for both of us. Because great relationships drive better results.
We’re a team of creative thinkers, professional doers and clever data people, all obsessed with delivering measurable outcomes. With a team of over 90 media specialists and growing, The Kite Factory has seen exponential growth, celebrated award-winning work, and welcomed multiple new clients in recent years, including WhiteClaw, Crisis, Skin+Me, Anthony Nolan and Sekonda. We are also proud to be ranked as one of Campaign’s Best Places to Work, as well as holding IPA Platinum status for our dedication to learning and development.
What we are looking for
The Data and Insight Manager at The Kite Factory will work from within the Data & Analytics team to deliver insight projects for clients and agency products across all functions of the business. The role will report into the Head of Data & Analytics, working closely with the Data and Innovation Director and the Head of Planning. The role will complement the technical skills of the Data and Innovation Director, who will provide training to and mentor this role, with the Head of Planning providing strategic direction for the business requirements for data products and automation. The successful candidate will have experience working in a marketing function at a brand or agency in analytics & data and be confident working in a coding environment.
Your role
There are two key elements to this role and we expect the time to be split approximately 50:50 across the two.
Data & Analytics Consultancy

Supporting delivery of data science consultancy projects to clients as part of the Data & Analytics team:

• Collect, format, organise, and interpret data from a range of different sources
• Quality control incoming data sources
• Deployment of analytical, mathematical and statistical methods (e.g. marketing mix/regression modelling) using Excel, R and other tools as necessary
• Create project reports and presentations, summarising the key findings and actionable insights generated throughout the project lifecycle

Product Development & Implementation

Help to deliver new and innovative products to solve media and business problems using data and analytics:

• Identifying opportunities for data to empower our work and providing the knowledge required to implement solutions for our clients
• Assisting departments to implement automation
• Interview internal teams and clients to understand their needs and translate these into product briefs.
• Manage the lifecycle of Product Development projects: discovery and research, evaluation, implementation, deployment, monitoring and iteration.
• Work side by side with the Data and Innovation Director to build and deliver high-impact data products by developing code and applications.

Please refer the Job description for details