Senior Dealer Marketing Communication Manager

at  Velux Residential

In the VELUX Group, we offer you a world of opportunities and the chance to create a bright future. From the forefront of the sustainable indoor living industry, we enable those who live, work and play under the roof transform their spaces and live a healthier everyday life with more daylight and fresh air.
The VELUX Group is an international, family-owned business with strong financial roots and each year we are able to create real impact by reinvesting in society, our employees and planet through our foundations.
Alongside the rest of our values, “courage” and “mutual respect” define our actions every day and how we wish to contribute to the world.

YOUR QUALIFICATIONS

With your creative mindset and commercial skills, you enjoy exploring new possibilities and working with a variety of stakeholders. You take ownership and responsibility for your projects with a structural approach to delivery. You are a great communicator with excellent verbal and written skills. You thrive in an international environment and know how to act local and think global. You have great project management skills, a proactive ‘can-do’ spirit and an overall business understanding.

Moreover, we expect that you:

• Have a BSc in Marketing, Communications or relevant field.
• Have at least 7 years of previous work experience in position responsible for Marketing or Marketing Communications (specialist or manager) preferably in multinational company environment, focusing on B2B channels.
• Demonstrable achievements in project (e.g. incentive programs, dealer co-activities) management and successful delivery.
• A creative marketing mind understanding and building on target group insights.
• Understand business model, professional target groups’ role in consumer journey and sales.
• Familiar with B2B and B2C campaigns.
• Are strong in concept creation, external vendor collaboration and process management.
• Have the ability to interact with multiple stakeholders, coordinate cross-functional and cross-country team work. Ability to connect across cultures, countries.
• Have a structured mindset and can work independently with owned tasks as well as collaborate on shared projects.
• Are result and sales oriented, have commercial thinking.
• Manage changes, problems and processes effectively.
• Have great interpersonal communication and presentation skills, cooperative and team player.
• Strong MS office and SharePoint skills (Word, Excel, PowerPoint).
• Proficient in the use of English language (both written & verbal).

Previous experience working with multiple countries, building materials, builders’ merchants communication tasks and sales processes is considered as advantage.

• Plan, develop and execute activities that make dealers connect emotionally and rationally with our brand and category.
• Collect target group insights and build actions on them.
• Contribute to the product knowledge and sales skills development of dealer shop assistants.
• Design, develop and implement dealer incentive programs.
• Produce marketing copy for our website and develop content for dealers.
• Promote our products and services via materials, presentations and other marketing communications that make dealers ambassadors of our category and brand.
• Coordinate the design of communication materials, sales tools targeting dealers and distribute in online and offline channels.
• Craft and send regular newsletters with company updates.
• Care for supporting dealers how to communicate about VELUX offer in their communication channels via principles, content, design.
• Lead the creation of showrooms for both VELUX and for dealer shops with focus on the best consumer experience in the customer journey.
• Participate in the establishment of lead management via dealers.
• Increase loyalty index of dealers.
• Identify and develop new services via dealers