Senior Demand Generation Manager

at  Benevity

MEET BENEVITY

Benevity’s award-winning corporate purpose software empowers companies and their people to take social action on the issues and causes they care about. Through giving, volunteering, grantmaking and positive actions, we help 940+ clients (and counting!) build better cultures and engage their employees and customers to create greater social and business impact. We’re also one of the first B-Corps in Canada, meaning we’re as committed to purpose as we are to profits.
Join our Marketing team and play a pivotal role in driving business growth through demand creation, capture, and conversion. Your expertise and experience will be invaluable in enhancing our team’s impact with data-driven insights and strategies.
To join our growing team, we’re currently looking for a Senior Demand Generation Manager based in Vancouver, Calgary or Toronto - we are also welcoming of candidates located throughout the US.
Please note that this role is a 12-month temporary position.

WHAT YOU’LL DO:

• Demand Generation Pro:
• Plan, execute, and measure strategic marketing campaigns including content and product launches.
• Manage nurture programs for new business and client expansion across geographies and product lines.
• Develop and prioritize programs focused on demand creation, capture, and conversion throughout the entire customer acquisition funnel.
• Coordinate Benevity’s involvement at industry conferences and determine strategic micro-event locations and themes in North America.
• Data-Driven Decision Making:
• Analyze data from multiple sources (CRM, marketing automation platform, account-based marketing tools, web analytics, etc.) to tell compelling data stories.
• Translate insights into actionable recommendations that optimize marketing spend and drive revenue.
• Revenue & ROI Focus:
• Be laser-focused on revenue generation, not just lead quantity.
• Continuously optimize marketing campaigns to maximize return on investment (ROI) and generate a high-intent sales pipeline (HIRO) that fuels revenue growth.
• Leadership & Collaboration:
• Lead collaboration with Product Marketing, Client Marketing, Content & Communications and Brand teams to strategize and execute campaigns and projects.
• Own an annual and quarterly plan that ensures coverage for all funnel stages and channels and aligns with overall Marketing strategies and priorities.

DISCOVER YOUR PURPOSE AT WORK

We’re not employees, we’re Benevity-ites. From all locations, backgrounds and walks of life, who deserve more …
Innovative work. Growth opportunities. Caring co-workers. And a chance to do work that fills us with a sense of purpose.
If the idea of working on tech that helps people do good in the world lights you up … If you want a career where you’re valued for who you are and challenged to see who you can become …
It’s time to join Benevity. We’re so excited to meet you.