Senior Digital Analyst

at  WiQ

SENIOR DIGITAL ANALYST

• Permanent role
• Surry Hills office but can be flex on location within AU, with WFH flexibility
• Work as part of a collaborative team on high impact projects
  We strive to create better experiences together for a better tomorrow for our customers and team, bringing the best of Woolworths Group and Quantium together to make data driven decisions. By partnering with Quantium, a world-class data science and advanced analytics business we’re excited about the future as we unlock the power of data to reimagine retail.
  Through this partnership, we’ve created a new business called wiq who will harness the best of Woolworths Group and Quantium to reimagine retail by solving the most complex problems using data and analytics. As a team, we leverage Agile ways of working to help our team develop their skills while also making sure our team is focusing on solving the most complex problems for both our customers and team.

WHAT YOU’LL BRING

We’re looking for an experienced Senior Digital Analyst with a strong data driven background, inquisitiveness, attention to detail and experience in using web analytics and tagging tools.

• Proven experience working in digital analytics with a focus on ecommerce measurement.
• Proven ability to identify and deliver CX and targeting improvements that drive commercial outcomes
• Sound knowledge of Adobe Experience Cloud products, in particular Adobe Analytics

• Ideally proficient in data query and manipulation using SQLExcellent interpersonal skills and strong data visualisation and communication skills (both written & verbal) - ability to translate complex findings and results into a compelling narrative.

WHAT YOU’LL EXPERIENCE :

This is a great opportunity to work with large datasets, on high impact data projects, that will reach a huge customer base.

Our Team Members are at the heart of everything we do and we’re always looking for ways to support your career journey and reward great work:

• Team discounts across our range of Woolworths Group brands you know and love and a robust rewards program that celebrates and incentivises purpose-driven work.
• A global business with endless career possibilities around every corner and across every discipline – with valuable exposure to a vast and exciting business network.
• High impact role supporting our teams who enrich our communities.

• A range of programs to help you prioritise and manage your wellbeing, including 24/7 access to the Sonder app.A progressive and competitive leave policy that gives you more space for what matters to you.

This Senior Digital Analyst role is part of a Tribe who are responsible for the design, delivery and launch of new exciting offerings across our ecosystem.

Working within an end2end Tribe in an Agile operating model, this is an exciting opportunity to innovate and shape how Woolworths interacts with our customers.

• Partner cross functionally with the product teams to provide actionable insights regarding digital customer journeys and shopping behaviour on site.
• Creation and optimisation of success metrics to measure new initiatives and find areas of opportunity.
• Proactively analyse and identify opportunities which may increase website conversions across different propositions, marketing channels and customer cohorts.
• To provide optimisation opportunities to drive increased uptake of various propositions, eCommerce revenue and engagement - liaise with the CRO team for any testing opportunities.
• To ensure data collection is robust through ongoing tagging - liaise with the data implementation team.

• Be an advocate of analytics and work with other teams to ensure they keep analytics in mind when developing new features.Provide thought leadership to other analysts in the team on digital measurement and analytics techniques.