Senior Digital Marketing Executive

at  Allianz UK

WHO WE ARE

Allianz is a global insurance company serving across 70 different countries, but from the very first day you join our team you’ll know that your contributions are valued. We offer world class learning and career development opportunities, while we celebrate an inclusive culture.
We’re looking for an experienced, confident and creative B2B marketing professional, to join our Campaign and Product Marketing team. You’ll be a superb communicator, with a passion for quality content with strong copywriting and digital marketing skills.
You’ll play a central role in creating and managing communications across our digital marketing channels. This will involve working with stakeholders across all business areas to proactively develop, plan and execute external marketing communications (operational comms, thought leadership, insight and news articles) You’ll also develop and run B2B marketing campaigns, write/produce sales and marketing material; working with a wide range of colleagues across our team and the wider business to ensure a cohesive message is delivered.
This is a varied role in a busy creative marketing team. You’ll be expected to take initiative, contribute ideas, and challenge team members on how they can improve communications/campaigns to reach the desired communications/campaign objectives.

WHAT YOU’LL BE RESPONSIBLE FOR:

Creating and delivering marketing communications and campaigns:

• Write compelling copy/content (internal/external) and creation of marketing collateral, such as emails, brochures and press advertisements, to communicate key messages and promote our propositions.
• Direct input into and management of our marketing/campaign plan.
• End-to-end management of digital marketing campaigns from briefing, through to planning, development and execution, business sign-off and governance, analysis and reporting.
• Analyse campaign data to provide performance insight and recommendations, including KPI metrics, dashboards, and reporting to track campaign activity, effectiveness, and ROI.
• Update/maintain the intranet and customer facing websites to ensure that information is current and meets users’ needs.
• Liaise with trade press, media, design and print agencies.

Managing relationships:

• Build effective stakeholder relationships to plan proactive content/marketing campaigns; ensuring all parties are kept informed throughout campaigns and post activation.
• Drive communications with all functional areas to proactively promote marketing initiatives.
• Collaborate with product development, distribution and training in the launch of new products and services.
• Appropriately influence decisions to reflect the desired direction for marketing initiatives.

Business awareness:

• Develop and maintain a good understanding of the full range of services and solutions that Allianz Commercial offers.
• Awareness of the competitive environment and an understanding of how marketing strategy and plans are positioned within this to help differentiate our service offering.
• Identify linkages and opportunities to develop cross line of business and segment marketing programmes that will support revenue and business synergies.