Senior Digital Marketing Manager

at  CHAPTR GmbH

INTRODUCING CHAPTR

Ask a room of people to define the future of work, and you’ll likely get a dozen different answers. For some, it’s about focusing on more creative goals and automating daily tasks. To others, it creates a fear of being replaced in the near future. To us, the future of work means working alongside AI. Being in control of the best technology instead of being controlled by it.
CHAPTR is a part of the Holtzbrinck Publishing Group. As a dynamic startup, we are dedicated to redefining the future of work through innovative technology. We build cutting-edge products and relentlessly push the boundaries of what is possible.
We’re actively building a diverse team, because diversity fuels fun and innovation. If you feel you may not meet all job requirements, apply anyway; we understand impostor syndrome but won’t let it hinder hiring the best. We’re a remote, #familyfirst company, offering flexibility while staying committed to our mission. If you’re excited about innovation, eager to propel our projects, and passionate about AI, join CHAPTR on this thrilling journey.

We are looking for a Senior Digital Marketing Manager to take charge of our inbound marketing engine with the primary goal of driving our ‘top of the funnel’ activities. This involves taking full ownership of all aspects of content marketing, both organic and paid search (SEO, SEM), paid advertising (PPC, PPL), social media marketing, conversion rate optimization, email marketing, and website management—truly a full-stack role! The ideal candidate is action-oriented and passionate about leveraging data and experimentation to generate high-quality inbound leads, specifically for AI products. Reporting directly to the Marketing Director and collaborating closely with the leadership team, you will play a pivotal role in our organization.

What you will do:

• Develop and execute digital marketing campaigns aimed at increasing website traffic, lead generation, and conversion rates.
• Create, run, and track campaigns across various digital marketing channels, including organic and paid search (SEO, SEM), paid advertising (PPC, PPL), social media, and email marketing, to fill the sales funnel with qualified leads.
• Develop and implement a content strategy aligned with the needs and interests of our target audience.
• Manage high-quality content such as blog posts, white papers, case studies, videos, and more to attract and engage prospects.
• Optimize website content and structure to improve search engine visibility (SEO) and drive organic traffic.
• Analyze key performance metrics and leverage data-driven insights to continuously optimize marketing campaigns and enhance results.
• Collaborate with the sales team to ensure a seamless handoff of leads and support sales enablement efforts.
• Stay informed about industry trends, the competitive landscape, and emerging marketing technologies to maintain a competitive edge.
• Work with the brand team on messaging and branding to stand out in the crowded project management marketplace.
• Develop tracking mechanisms to report on progress and facilitate data-driven decision-making.

In this role, you are not just part of the marketing team — you are at the heart of driving our company’s growth. We empower you to be a trailblazer in the industry, where your work will redefine how businesses and consumers interact with AI. Join us to be a driver, not just a passenger, in the journey toward a smarter, more creative future.