Senior Digital Marketing Specialist

at  TOURLIFE CONSULTANTS PRIVATE LIMITED

THE EMPLOYER’S INFORMATION:

Our client is an innovative AI start-up in Singapore specializing in technology related to cryptocurrencies. Their platform provides comprehensive insights and analytics, similar to Bloomberg for the stock market, enabling cryptocurrency investors to make informed decisions. Notably, they are not a platform for trading cryptocurrencies. The company generates revenue through monthly subscriptions from its users.

JOB DESCRIPTION:

Our client is seeking a skilled and experienced Senior Digital Marketing Specialist to join their growing team. This role will focus on developing, implementing, and optimizing digital marketing campaigns to enhance brand awareness, engagement, and conversion among cryptocurrency investors.
The ideal candidate will have a strong understanding of current marketing tools and strategies and be adept at managing integrated digital marketing campaigns from concept to execution.

JOB REQUIREMENTS:

• Proven 2-3 years experience in digital marketing.
• Bachelor’s degree in Marketing, Communications, or a related field.
• Those required work pass do not apply
• Demonstrable experience with SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Creative and analytical skills to identify and engage target audiences, particularly cryptocurrency investors.
• Experience with website analytics tools (e.g., Google Analytics).
• Familiarity with ad serving tools (e.g. DART, Atlas).
• Experience in setting up and optimizing Google AdWords campaigns.Strong data-driven thinking and analytical skills.
  Tourlife Consultants Private Limited (23C1476)
  Leading Recruitment Firm in Singapore
  Kylie Ng (Reg No: R24121757

• Develop and execute digital marketing strategies aligned with the company’s goals.
• Manage digital marketing channels, including website, blogs, email, social media, and online advertising.
• Plan and implement SEO/SEM, marketing database, email, social media, and display advertising campaigns.
• Analyze campaign performance and provide actionable insights to optimize results.
• Identify trends and insights to improve digital marketing performance and ROI.
• Collaborate with the marketing team to create compelling content and campaigns.
• Stay up-to-date with the latest trends and best practices in digital marketing and measurement.
• Utilize analytics tools (e.g., Google Analytics) to track and report on campaign performance.Assist in optimizing the user experience across all digital platforms.