Senior Digital Marketing Strategist

at  Aughdem Recruitment

COMPANY BIO:

Our client, a forward-thinking energy company, is dedicated to delivering innovative energy solutions. As part of their commitment to expanding their digital footprint, they are seeking a Senior Digital Marketing Strategist with a specialized focus on Google AdWords and SEO. This role involves working closely with the marketing team and reporting directly to the President, playing a crucial role in shaping the company’s online presence and digital marketing strategies.

QUALIFICATIONS:

• Proven experience as a Digital Marketing Strategist or similar role with a strong focus on SEO and Google AdWords.
• Expert knowledge of Google AdWords, SEO practices, and digital analytics platforms.
• Strong analytical skills with the ability to interpret and leverage data to drive decision-making.
• Experience in developing and managing digital marketing strategies in a corporate setting.
• Excellent communication and collaboration skills, capable of working effectively alongside a diverse marketing team.
• Ability to manage multiple projects in a fast-paced environment.
• Bachelor’s degree in Marketing, Business Administration, or related field. A certification in Google AdWords or SEO is highly desirable.
  If you think you would be a good match, we would love to meet you.

• Develop and execute comprehensive digital marketing strategies with a strong focus on SEO and Google AdWords to increase the company’s online visibility and lead generation.
• Collaborate with the marketing team to integrate digital strategies with broader marketing campaigns.
• Conduct thorough keyword research and use SEO guidelines to optimize content and drive website traffic.
• Manage and optimize Google AdWords campaigns, monitoring budget allocation, performance, and ROI.
• Analyze digital marketing analytics and campaign effectiveness to refine strategies and report insights to the President and relevant stakeholders.
• Stay updated with the latest trends and changes in SEO and Google AdWords, including algorithms updates and best practices.
• Provide expert advice and insight on digital marketing strategies, helping to guide the marketing team and company towards achieving business goals.
• Develop content strategies that align with SEO and paid search to maximize online engagement and brand consistency.