Senior Digital Media Executive

at  McCann Worldgroup Deutschland GmbH

JOB DESCRIPTION

The UM media team are responsible for the planning and buying of media campaigns for our clients. The team has extensive experience across the full range of online and offline channels.
We are looking for an experienced Senior Digital Media Executive to support the media team for a variety of clients in industries including grocery, travel, retail and tech.

WHO WE ARE:

UM is the media division of McCann Birmingham, which in turn is part of McCann Central, the UK’s largest integrated agency. Over 500 individuals working together to help brands play a meaningful role in people’s lives.
We are also part of McCann Worldgroup, a global agency network that delivers culture-shaping work for some of the world’s biggest brands.
And to add to the (literal) wheelbarrow full of awards we’ve got including Euro Effies most effective global agency, Cannes Network of the Year, Campaign’s European Integrated Agency of the Year, not to mention McCann Central’s haul of awards in recent years at Cannes Lions, Clios, One Show, D&AD, LIAs, Golden Drum & Creative Circle Awards. So, creativity really is at the forefront of everything we do.
We’re a team of passionate media specialists, creatives, strategists, and engineers from a wide mix of backgrounds. But there’s a lot that unites us – like caring deeply about everything we make. And though our skillsets are wide, and our process knowledge is deep, we are all still learning every day.

KEY REQUIREMENTS

• Strong client servicing skills
• Concern for and a superb attention to detail
• Ability to work to multiple deadlines and at times under pressure
• A curious and questioning mindset
• Pro-activity and the ability to be able to work with minimum supervision
• Previous media agency experience
• Skilled in presenting to clients and prospects
• Commercial acumen
• Working knowledge of analytics and data – the ability to run detailed reports in Excel to measure campaign effectiveness
• Experience in and knowledge of programmatic campaign planning and delivery, both managed and self-serve platforms
• Experience in using Google Campaign Manager and Google Analytics
  We are a collaborative, sociable team of hard-working individuals. Proactive and curious, we have great attention to detail and understand how to deliver client-servicing excellence. We are industrious and we believe in the constant development of our staff, meaning that you will have the opportunity to learn about the latest innovations in digital media and will have access to industry training such as Facebook Blueprint, TikTok academy and Google Campaign Manager training. It’s a great time to join us, so if you feel you have the right skills and experience, get in touch!

• Planning, buying and implementation of digital media campaigns across managed and self-service digital platforms – display, video, social media and search. On occasion there will be a requirement to help on offline channels too
• Preparation of detailed and accurate digital media schedules in Excel
• Preparation of PowerPoint presentations for client meetings
• Independently carrying out media and audience research
• Monitoring, reporting on and reconciling campaigns
• Accurate billings and revenue management