Senior Digital Trade Engagement Lead Johannesburg, South Africa Commercial

at  Philip Morris International

Are you ready to take the lead in a groundbreaking commercial transformation? Join us at Philip Morris South Africa and seize the opportunity to shape the future of digital trade engagement!
Your Role
As the Senior Digital Trade Marketing Lead, you will have a vital role in creating and implementing our communication strategy for Digital Trade Engagement (DTE). This position offers a unique chance to contribute to our business strategies, working closely with important partners to ensure successful project development and execution.
What You’ll Do
Content Strategy: Create and adapt engaging content using proven methods and input from relevant parties.
Audience Management: Strategically identify and focus on specific audience segments to enhance customer engagement and meet company goals.
Task Management: Develop and implement quarterly media plans, adapting strategies based on data-driven insights.
Activation and Re-activation: Create innovative content to keep retailers engaged and re-activate dormant users.
Back-office Management: Oversee third-party operations to ensure seamless day-to-day activities.
Budget Management: Effectively handle budgets and monitor expenses for optimal financial outcomes.

Who We’re Looking For

• Minimum 3-5 years of proven sales experience, with at least 2 years in a leadership or managerial role.
• Experience in Fast-Moving Consumer Goods (FMCG), particularly in tobacco or regulated industries, is highly desirable.
• Strong understanding of audience segmentation, customer journey mapping, and User Experience (UX) optimization.
• Demonstrated success in effectively managing multiple projects, prioritizing tasks, and meeting deadlines to achieve desired outcomes.
• Ability to interpret data, generate valuable insights, and make data-driven decisions.
• Exceptional ability to effectively communicate and connect with individuals at all organizational levels.

Ready to Make an Impact?
Join us and be a part of a digital, omni-channel team that’s driving our huge commercial transformation. Your innovation and forward-thinking will not only improve sales but also make a significant impact on our business and society. Apply now and seize the freedom to define your future with Philip Morris South Africa!
At PMI, we believe that the key to our success lies in the behaviors and capabilities demonstrated by our employees. Joining our team means embracing the opportunity to shape your own future, as well as ours. We empower our employees to take calculated risks, experiment with new approaches, and explore uncharted territories.
Our culture is built on inclusivity and diversity, fostering an environment that values and respects the unique contributions of every individual. When you join us, you will have the chance to collaborate with some of the most accomplished professionals worldwide.
With our expansive global business, there are countless avenues for personal and professional development. Most importantly, by becoming part of PMI, you will play a role in fulfilling our promise to society: creating a smoke-free future

Please refer the Job description for details