Senior Director, Luxury Brand Marketing EMEA

at  Marriott International Inc

Job Number 24106435
Job Category Sales & Marketing
Location Europe Office - London, Barnard’s Inn 86 Fetter Lane, London, London, United Kingdom VIEW ON MAP
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management

JOB SUMMARY

The Senior Director Luxury Brand Marketing EMEA is responsible for developing and executing Luxury Brand marketing strategies, campaigns and creative to support driving awareness, consideration, and demand for the portfolio of Luxury hotels in EMEA. The position will maintain a laser focus on customer data, building a strong understanding of the high net-worth customer in order to develop impactful marketing strategies with a clear ROI.
This role is part of the EMEA Luxury Brand team, reports to the Vice President, Luxury Brands and Communications EMEA and has a dotted line to both the Vice President, Luxury Brands Europe and Vice President, Luxury Brands MEA. The role leads the Senior Manager Luxury Brand Marketing and Events, EMEA.
The role collaborates with stakeholders across both EMEA and HQ in disciplines such as Marketing, Brand, Loyalty, Partnerships, PR and Communications and Digital. The role will also work closely with Area and Franchise Commercial teams, and Agency partners including Creative and Paid Media.
This role works in close collaboration with the full EMEA Luxury Brand team as well as other EMEA Marketing leaders including the Senior Director Marketing EMEA, Director Media Strategy, and Director Content Marketing. The role will manage the Luxury Brand marketing fund expenditure.

• Strategic thinker
• Excellent presentation and communication skills.
• Creative mindset with a willingness to take calculated risks to make brands stand-out from the crowd,
• Ability to handle the complexities of working with key stakeholders.
• Strong team player and ability to foster relationships and collaborate across disciplines.
• Demonstrates self-confidence, energy, and enthusiasm.
• Able to effectively prioritise multiple tasks from multiple stakeholders and to influence results in a matrix environment.
• Demonstrates ability to adapt programs and activity to meet local market and culture needs.
• Demonstrates clear ability to understand and apply Marketing and Digital concepts.
• Initiative-taker and ability to work independently. Strong time management and ability to multi-task.
• Ability to solve problems quickly, think creatively, and satisfy localisation requirements for diverse markets.
• Leader who works well with counterparts from various functions/departments and has the ability to influence the work of counterparts without direct reporting accountability.
• Possesses an understanding of brand building strategies, differentiation, and consumer insights across brand segments.
• Skilled at establishing effective relationships with internal and external partners.
• Sets ambitious standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment of goals; proactively takes action and goes beyond what is required.
• Proven track record of excelling in a marketing role and providing consistent high-level marketing leadership.
• Excellent relationship management and negotiation skills; demonstrated ability to develop and maintain relationships with senior leaders (e.g., Commercial Leaders, Continent and Regional Team,) and external agencies.
• Strong problem solving and decision-making skills.
• Able to effectively prioritize multiple tasks for multiple stakeholders.
• Proven ability to manage and work with cross-functional teams across planning, activation, optimization, and reporting.
• Excellent verbal, written, listening, and presenting skills. Very strong communication and collaboration skills with all levels of the organization.
• Capable of listening and counselling stakeholders on best approach, including what non-value add efforts to drop.
• Analytical approach to tracking, measuring and reporting back on the success of campaigns.
• Commerical background and strong business acumen with a clear understanding of key revenue drivers.
• Demonstrated ability to use standard software applications (e.g., Excel, PowerPoint, Word, MS Teams).
• Regular travel will be required across EMEA to attend meetings/visit hotels.