Senior Director of Business Development

at  Hill Valley Healthcare Corporate

SENIOR DIRECTOR OF BUSINESS DEVELOPMENT

Department: Administrative
Reports to: Senior Vice President of Business Development
No. Sup.: Clinical Liaison staff
FLSA: Exempt

JOB SUMMARY

Responsible for developing census and quality mix by providing prospective patients and/or responsible parties with appropriate information and assistance to the nursing center.

ESSENTIAL JOB FUNCTIONS

Every effort has been made to make your job description as complete as possible. However, it in no way states or implies that these are the only duties you will be required to perform. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or is a logical assignment to the position.

EDUCATION

• Bachelor’s Degree of Business Administration or nursing, or equivalent experience and knowledge preferred
• Good communication, negotiation and public relations skills

EXPERIENCE

• Three (3) or more years of professional sales experience, preferably in the health care industry
• Demonstrate history of positive sales results
• Ability to market and deal tactfully with customers, referral sources and the community
• Valid driver’s license with maintenance of good driving record and an automobile that is insured in accordance with state.
• Self-directed with the ability to work with little supervision
• Must be computer literate (MS Office); compliance with accepted professional standards and practices

RESPONSIBILITIES

• Generate appropriate referrals
• Timely review and acceptance of referrals based on clinical grid and contract admission guide
• Meet growth and development targets and actively establish and maintain market acceptance rates
• Marketing with patient care team is encouraged. Build the team to be used as a selling point
• Maintain standards of high quality customer service and show respect to all customers, both internal and external
• Establish and maintain professional relationships with key physicians, nursing home administrators DON’s, hospital personnel, etc.
• Continuously conduct market assessments and develop a comprehensive marketing plan designed to meet budgetary projections
• Employ marketing and promotional initiatives as directed
• Monitor and report cost-effectiveness of marketing efforts
• Provide educational in-services to accounts on a regular basis. Become a resource for the customer and the community.
• Effectively implement a territory management system. Strategically re-assess the territory on an on-going basis and adjust plans and actions accordingly
• Identify opportunities for additional or improved services to address unmet customer needs
• Convey information regarding referral sources and how they want to be communicated with to the team
• Admissions should always be appropriate for skilled nursing care, and informed consent must be obtained
• Present thorough, detailed, and individualized reports to DON/Staff before an admission
• Participate in evening/weekend call for admissions as required, in a competent and responsive manner
• Assure for compliance with local, state, and federal laws, Medicare regulations, and established personnel policies and
• Performs any miscellaneous work assignments as may be required.

CUSTOMER SATISFACTION RESPONSIBILITIES

• May assist Administrator in contacting families after admission and discharge to personally determine satisfaction.
• Provides timely follow-up on family or guarantor complaints and problem solves with patients and/or staff.
• Ensures a Greeter Club/First Impression Program is in place and functioning.
• Inspects patient’s room prior to admission.
• Notifies particular wing to expect patient and arranges for escort to room.