Senior Email Marketing Specialist

at  Liferay Inc

ABOUT LIFERAY

Liferay, Inc. is a uniquely profitable B2B enterprise software company with 1,200+ fiery-eyed employees all across Europe, the Americas, the Middle East, Asia, and Africa. As a renowned provider of enterprise open source technologies, we have been recognized by Gartner for empowering businesses around the world to solve complex digital challenges. Liferay Experience Cloud is an all-in-one solution that unites our Liferay DXP and cloud platform capabilities with built-in analytics and B2B commerce functionality, reducing the time to market and allowing for accelerated innovation - serving notable customers across the globe such as Airbus, US Bank, Honda, and Desjardins.
But we don’t just make awesome software, we are also fueled by a greater-than-profit vision. By building a vibrant business, making technology useful, and investing in communities, we make it possible for people to reach their full potential to serve others. We give our employees five days off to volunteer at charities they’re excited about, and Liferay donates 10% of our profits to charities around the world. Oh, we’re also self-funded which gives us the freedom to work on whatever we think brings the most value to customers and communities in the long run!

REQUIRED QUALIFICATIONS

• 5 years of experience in lifecycle/email marketing, lead nurturing, marketing automation and A/B testing, preferably in B2B business
• 2 years experience building and optimizing email and engagement programs in Marketo
• Good understanding of acquisition, engagement and retention campaigns
• Exceptional attention to detail, and ability to prioritize while under pressure
• Strong communication and presentation skills (written and verbal)
• Team player with organization and people experience, including setting priorities and problem-solving
• The ability to clearly explain and demonstrate the value of marketing technologies

PREFERRED QUALIFICATIONS

• Marketo Expert certification

We’re revving our marketing engine and are looking for a highly motivated individual to help develop and drive our email marketing efforts. The chosen candidate will have a proven track record in creating email marketing strategies, driving email automation, running end-to-end campaigns and managing databases within a B2B environment. Hardworking and innovative, you enjoy developing, testing and optimizing data-driven messaging strategies to maximize impact. You’re well-versed in all the major email platforms and strive to stay ahead of current market trends, industry tools and best practices.
If you’re passionate about email marketing and are determined to deliver digital campaigns with excellence, we’d love to meet you.

Primary Objectives

• Work with leadership, demand and field marketers to determine the business strategies and build email marketing strategies to align with it.
• Create personas, segmentation lists and build target audience based on business needs to strategically contact consumers
• Create email marketing strategies which will help Liferay gain net new customers, as well as perform upsell and cross sell campaigns for existing customers

Campaign Creation

• Ensuring campaigns are aligned with the company’s overall strategy, branding, and marketing and business objectives
• Ensuring campaigns are accessible and functional on both desktop and mobile devices

Campaign Management

• Monitor email performance and make required adjustments to maximize performance
• Devise, measure A/B and multivariate testing

Data Management

• Provide analysis, observations, and recommendations on the performance of all email programs. Identify opportunities for optimizations and testing
• Baseline campaign performance against other business units and industry norms
• Determine the optimal manner of managing bespoke requests, in conjunction with our advanced analytics team