Senior Engagement Manager

at  Westpac

KEY ACCOUNTABILITIES

• Managing end-to-end delivery of employee communications and speaking engagements for the Chief Brand & Marketing Officer.
• Developing and implementing strategic communication and capability plans to provide strategic clarity and uplift performance.
• Growing commercial acumen within the Brand & Marketing team through coordination of learning initiatives and fostering a cohesive communications rhythm.
• Owning the Brand & Marketing communications calendar to ensure effective communication strategies.
• Continuously refining and enhancing communication methods, measuring impact, and applying new learnings.
• Ensuring communication collateral is securely stored and accessible for relevant stakeholders.
• Championing internal Brand campaigns and driving employee advocacy through GTM campaigns.
• Coordinating Brand & Marketing proof points for the Group.

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At Westpac, we are committed to providing a supportive culture and creating diverse, inclusive, and accessible workplaces, branches, products, and services for our customers, employees, and community. This role is open to experienced candidates seeking a discussion around workplace flexibility. We invite candidates of all ages, genders, sexual orientations, cultural backgrounds, people with disability, neurodiverse individuals, and Indigenous Australians to apply. If you have questions about the recruitment process, please email talentacquisition@westpac.com.au.

• As the Senior Communications and Engagement Manager, your key responsibilities include:
• Supporting the Chief Brand and Marketing Officer in connecting with internal and external audiences, driving capability building and brand alignment.
• Leading the development and execution of the Brand & Marketing communications strategy and narrative.
• Overseeing the capability program to uplift Brand & Marketing Voice + and aligning with the operating rhythm for efficient delivery.
• Owning internal communication channels, development programs, and operating rhythm to ensure relevance, quality, and timeliness of messages.
• Acting as a culture and brand champion, leading initiatives and internal campaigns to uplift team engagement, capability, and performance.
• Curating content to add value for Brand & Marketing team members and managing central storage for communications and presentations.
• Championing the Brand & Marketing graduate program and ensuring their capability and development are planned, measured, and monitored.
• Providing communication counsel and support to Brand & Marketing leaders and team members.
• Proactively identifying and managing reputation risks, collaborating closely with Corporate Affairs & Media Relations.