Senior Executive, Advertising & Promotions

at  Mapletree Investments Pte Ltd

JOB REQUIREMENTS

• Degree in Marketing or Mass Communications.
• 3 to 5 years of relevant experiences in the shopping mall or retail industry.
• Creative, meticulous, possess excellent interpersonal, written and verbal communication or presentation skills
• Ability to multi-task and to work independently in a fast-paced environment with minimal supervision.
• Data-driven, results-oriented, and able to meet tight deadlines.

THE ROLE

This position will plan and execute Advertising and Promotional (A&P) activities for the shopping mall.

JOB RESPONSIBILITIES

• Conceptualization, execution and management of marketing campaigns, source for partnerships and new marketing initiatives to drive footfall and retailer sales.
• Work closely with tenants to develop collaborative promotions and offerings, to enhance shoppers’ experience through the mall’s activities to drive traffic and increase tenants’ sales
• Liaise with internal stakeholders and external agencies to ensure successful running of projects and create awareness for the mall’s activities.
• Conduct post campaign analysis, keep track of budgets, prepare monthly reports for internal analysis and day-to-day campaign monitoring.
• Update content of various digital and social media platforms.
• Proactive in identifying new digital initiatives to drive and strengthen mall’s online presence.
• Administer the leasing of atrium and kiosk spaces.