Senior Executive/Assistant Manager, Digital Marketing

at  HMI MEDICAL CENTRE PTE LTD

StarMed is a one-stop day-surgery and multi-disciplinary medical centre that offers quality day surgeries and diagnostic services at competitive private sector prices.

QUALIFICATIONS

• 4-6 years of experience in social marketing, preferably in agency or healthcare space
• Bachelor’s Degree in Marketing, Communications, Media or relevant field
• Performance and detail-oriented
• Hands-on and demonstrable experience of crafting and leading social media content, from initial brief through to implementation and iteration
• Able to ideate, plan and execute the content marketing pipeline of articles, videos and infographics
• Confident self-starter with strong inter-personal skills and the ability to work independently

• Owner and primary driver of StarMed’s digital touchpoints (web, social, paid media, email)
• Brainstorm and ideate marketing strategies and content to support brand awareness of StarMed and drive preference for our services by patients
• Work closely with performance manager to develop and execute an acquisition strategy to gain new customers
• Source stories from within StarMed and create content that will engage with our audiences online
• Shoot and edit simple videos for use on StarMed’s website or social media platforms
• Interview doctors and other stakeholders to mine for both marketing insights and stories that are worth ‘pitching’ to the public and media