Senior Executive - Data Analyst

at  Publicis Groupe

Company Description
The women and men working at Publicis are more ready to face the future than at any other creative company. Since our birth in 1926, we have always been the leaders of change.
We have always managed to anticipate the developments and inflection points of our industry – successfully investing in digital in its early stages, for example.
Transformation means keeping pace with the huge changes taking place in the economy, in technology and in society at large. In an age of convergence and empowerment, we aim to attract people can help our clients reinvent themselves and guide them through their transformation. That’s the challenge: help our clients transform their business. It demands colorful personalities with an irrepressible passion for all the opportunities unleashed by digital disruption.
Job Description
The Data Analyst will analyze data generated from various sources – paid media, organic, CRM, business data and others – to draw out actionable insights. The primary focus will be on using social listening and reporting tools as well as operating within Salesforce Marketing Cloud to deliver on scheduled and ad-hoc reports for the client. He/she will communicate these insights to internal and external stakeholders, and work with them to drive data-led strategic recommendations and decision making focused on optimization of social media executions, customer journey setup and first-party data collection.

Main Tasks

• Extract data from social listening tools (Hootsuite, Netbase) and synthesize insights into regular reports with actionable insights.
• Build dashboard views in Salesforce Marketing Cloud (SFMC)
• Extract, analyze and report on data from SFMC (segmentation, attrition, etc.) for regular / ad-hoc reporting needs.
• Connect lead forms from social media in SFMC.
• Monitor data flows and quality in campaign journeys.
• Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI.
• Creating unified insights across owned digital assets and providing performance recommendations.
• Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement.
• Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).

Qualifications

• 3-5 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
• Fluent in Arabic and English
• Bachelor’s degree in Mathematics, Statistics, Marketing, Communications, Economics, Computer Science, Information technology or Human-Computer Interaction or related educational concentration
• Experience using Hootsuite or similar social media management tool.
• Experience using Netbase or other similar social listening tool.
• Experience with Salesforce Marketing Cloud.
• Experience with managing external/client relations, including dealing with senior internal and external stakeholders.
• Excellent written, visual, and verbal communication skills and ability to transform data into a concise, yet compelling story.
• Ability to synthesize information and produce insightful and accurate analysis and recommendations.
• Highly organized and impeccable attention to detail. Able to manage multiple projects simultaneously and deliver accurate reports without grammatical or data errors.
• Strong sense of responsibility, takes ownership, self-starter, and proactive attitude.
• Ability to think of the bigger picture and link performance data to business actions.
• Skilled user of MS Office Suite including Excel and PowerPoint.

• Extract data from social listening tools (Hootsuite, Netbase) and synthesize insights into regular reports with actionable insights.
• Build dashboard views in Salesforce Marketing Cloud (SFMC)
• Extract, analyze and report on data from SFMC (segmentation, attrition, etc.) for regular / ad-hoc reporting needs.
• Connect lead forms from social media in SFMC.
• Monitor data flows and quality in campaign journeys.
• Providing and presenting strategic data-driven recommendations across channels to improve client decision-making and ROI.
• Creating unified insights across owned digital assets and providing performance recommendations.
• Serving as a client and internal resource on industry trends and key functional areas such as analytical tools and marketing measurement.
• Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce)