Senior Executive, Digital Platforms & Content

at  Hilton

Senior Executive, Digital Platforms & Content
The Global Marketing team brings to life the unique promise of Hilton’s portfolio of brands by defining, creating, and delivering exceptional multi-channel marketing campaigns designed to drive business results.

REQUIRED QUALIFICATIONS:

• Technically minded, basic understanding of HTML, CSS, JavaScript and other web technologies is a plus
• Preferred: some CMS experience (Wordpress, Laravel, etc.)
• To have relevant experience analyzing data and presenting findings to internal and/or external customers

PREFERRED QUALIFICATIONS

• Experience working in the Hospitality and/or travel industry - marketing/product experience within the hospitality (hotel) industry
• Additional Requirements (i.e. % of travel time, etc.): some travel required

Specifically, the Senior Executive will be responsible for:

• Building landing pages for destination marketing campaigns and loyalty emails
• Complete a thorough quality assurance process and implement any changes uncovered during the QA
• Consult on landing page capabilities and customer journey
• Work alongside the Manager Platforms on recommending new landing page features
• Proactively look for opportunities to drive landing page performance
• Maintain all live pages by completing any content updates submitted by internal teams or hotels
• Performance analysis of all landing pages to identify issues and opportunities to be addressed

The success in this role will demonstrate itself through the following attributes and skills:

• Excellent customer service and relationship building skills.
• Influential verbal and written communication skills at all levels.
• Confident and influential presentation and analytical skills
• Understanding of UX/User Experience, web design and product roadmaps and the digital development process, with demonstrable ability to experiment and iterate quickly
• A proactive self-starter who is highly organized, with strong time management and planning skills, a positive attitude and collaborative approach.
• Analytical and insight driven creative thinker. Experience with using web analytics is a plus.
• Experience in working collaboratively across multiple departments.
• Strong problem-solving skills, able to convert complicated results into simple findings
• Interested to learn and develop professionally in the area or product development and website optimization best practices