Senior Executive / Manager, Digital Catalyst (Stellar Ace)

at  SMRT Corporation Ltd

QUALIFICATIONS & WORK EXPERIENCE

1. Qualifications:

• Preferably Bachelor’s degree in Marketing, Advertising, Business, or a related field.

1. Work Experience:

• Preferably minimum of 5 years of experience in programmatic advertising, with a focus on digital out-of-home assets. Prior experience in a managerial or supervisory role is preferred.
• In-depth understanding of programmatic advertising, digital out-of-home landscape, and relevant technologies. Familiarity with industry standards and regulatory compliance is essential.
• Proficient in working with programmatic platforms, ad exchanges, and related technologies. Familiarity with ad-serving platforms and digital signage solutions is advantageous.
• Communication Skills: Strong verbal and written communication skills with the ability to convey complex concepts to both technical and non-technical stakeholders.
• Analytical Skills: Strong analytical and problem-solving skills with the ability to interpret data, identify trends, and make data-driven decisions.

SKILLS

1. Strategic Thinking:

• Ability to think strategically and develop creative solutions to address clients’ needs.
• Communication Skills: Strong verbal and written communication skills, with the ability to articulate ideas effectively.

1. Relationship Building:

• Proven ability to build and maintain strong, long-lasting relationships with clients and partners.

1. Negotiation Skills:

• Strong negotiation skills to secure favorable terms in media sales partnerships.

1. Analytical Skills:

• Ability to analyze data, draw insights, and make data-driven decisions.

1. Team Collaboration:

• Collaborate effectively with internal teams to ensure seamless execution of creative and media solutions.

1. Adaptability:

• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

If you are a results-driven individual with a passion for creative business development and media sales partnerships, we invite you to join our team and contribute to the growth and success of our organization.

JOB PURPOSE

The Digital Catalyst (Programmatic Ad Solutions) for Stellar Ace’s Digital Out-of-Home (DOOH) Assets plays a pivotal role in driving the success of our advertising initiatives by overseeing the programmatic ad operations for our digital out-of-home platforms. This position aims to optimize revenue generation, enhance ad delivery efficiency, and ensure seamless integration of programmatic strategies within our digital out-of-home advertising ecosystem.

RESPONSIBILITIES

1. Programmatic Strategy Development:
   Formulate and execute programmatic advertising strategies for digital out-of-home assets to maximize revenue and enhance advertiser ROI.
2. Campaign Management:
   Oversee the end-to-end execution of programmatic ad campaigns, ensuring optimal targeting, delivery, and performance monitoring.
3. Collaboration with Stakeholders:
   Work closely with cross-functional teams including sales, marketing, and technology teams to align programmatic initiatives with overall business goals.
4. Platform Optimization:
   Continuously assess and optimize programmatic platforms, ensuring the adoption of industry best practices and emerging trends.
5. Data Analysis and Reporting:
   Utilize data analytics tools to extract insights, generate regular performance reports, and provide actionable recommendations for improvement.
6. Technical Troubleshooting:
   Address technical issues related to programmatic ad operations, collaborating with technical teams to ensure seamless functionality of digital out-of-home assets.
7. Industry Trends Monitoring:
   Stay abreast of industry trends, technological advancements, and regulatory changes related to programmatic advertising and digital out-of-home.