Senior Field Marketing Manager, EMEA
at Project44
Hamburg, Hamburg, Germany -
Start Date | Expiry Date | Salary | Posted On | Experience | Skills | Telecommute | Sponsor Visa |
---|---|---|---|---|---|---|---|
Immediate | 12 Jul, 2024 | Not Specified | 13 Apr, 2024 | 5 year(s) or above | English,Marketo,Salesforce,Campaigns,Supply Chain,Webflow | No | No |
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Description:
WHY PROJECT44?
At project44 we’re on a mission - to make supply chains work.
project44 optimizes the movement of products globally, delivering better resiliency, sustainability, and value for our customers. As the supply chain connective tissue, we operate the most trusted end-to-end visibility platform that tracks more than 1 billion shipments annually for the world’s leading brands. The undisputed leader in the market, project44 was named the Leader in the Gartner Magic Quadrant, #1 in FreightWaves’ FreightTech 25, and the Customer’s Choice in Gartner Peer Insights’ Voice of the Customer report. project44 is headquartered in Chicago with a diverse and fast-growing, global workforce.
If you’re eager to be part of a winning team that works together to solve some of the most challenging supply chain challenges every day, let’s talk.
KEY ACCOUNTABILITIES
- Develop and implement the EMEA marketing plan to drive brand awareness and achieve regional leads and pipeline goals
- Build a strong partnership with the EMEA sales and SDR teams to collaborate on lead generation activities
- Implement localized and integrated Account-Based Marketing (ABM) programs that are strategically aligned with sales priorities and revenue targets. Leverage channels such as social media, digital platforms, website, events, PR & media, and other strategic partnerships to enhance targeted engagement with key accounts
- Collaborate with central marketing functions, including Demand Generation, Digital Marketing, Product Marketing, Corporate Communications & Content, Carrier Marketing, Customer & Partner Marketing, and the Design team
- Take responsibility for regional events, from concept and audience targeting to execution, including Tradeshows, regional sales events, and project44’s participation at third-party sponsored events
- Work closely with the local arm of project44’s PR & Media agency to drive awareness of the project44 brand through key media outlets, journalists, associations, and local influencers
- Take ownership of content translation and localization using project44’s preferred agency
REQUIREMENTS & PREFERRED SKILLS
- 5+ years of B2B marketing experience gained at SaaS or Enterprise software company
- Broad set of marketing skills across areas including demand gen, digital, social, events, and campaigns
- Familiarity with sales and marketing tools such as Salesforce, on24, Webflow and Marketo
- Knowledge of Supply Chain/Logistics is a plus
- Strong presentation & communication skills with stakeholders of different seniority levels
- Data-driven and ROI-focused
- Fluency in English; any other European language (e.g., Dutch, German, Italian) is an advantage
- Traveling up to 30% is required
Responsibilities:
In this role as Senior Field Marketing Manager, EMEA you will be responsible for planning and executing high-impact regional shipper and LSP-focused marketing programs in the EMEA region. Your primary objectives will be to drive brand awareness, generate leads and pipeline, move prospects through the sales cycle, and build customer loyalty. As a self-starter who thrives in fast-paced, goal-oriented environments, you’ll collaborate with local sales, international, and corporate marketing functions to develop and deliver integrated marketing campaigns aligned with project44 revenue goals. This role involves both strategic planning and tactical execution, requiring high-level conceptual thinking and attention to detail.
REQUIREMENT SUMMARY
Min:5.0Max:10.0 year(s)
Marketing/Advertising/Sales
Marketing / Advertising / MR / PR
Marketing
Graduate
Proficient
1
Hamburg, Germany