Senior Graphic Design Specialist (18 month Contract)

at  OLG

66,400.00 - 99,600.00 CAD

Job Description:
Senior Graphic Design Specialist
GAME ON – OLG needs you
We’ve said GAME ON, and we mean it – OLG is rapidly transforming its organization to better serve Ontarians by delivering great gaming experiences through our digital, retail lottery, and land-based gaming channels. Over the course of fiscal 2022-23, OLG delivered a record $2.5 billion in net profit to the Province of Ontario. OLG is now expanding our horizons even further, with a new strategic direction, to become a world class gaming entertainment leader with a globally admired digital platform.
We are ready to take this game to the next level and need a passionate Senior Graphic Design Specialist to support the development of all web graphic design creative assets for all OLG Digital Marketing properties to support all lottery, casino and sports game verticals, player segments, and other OLG divisions for user experiences in a manner that achieves business objectives.

Reporting to the Sr Manager Digital Creative Production, you will be empowered to:

• Lead the creation, development, and execution of original concepts of a wide range of communication/creative assets spanning from digital advertising, owned digital media assets, direct marketing to other channels including direct mail, print media and digital OOO, while demonstrating best practices and adhering to Brand Standards and guidelines
• Lead development of content that suits different media types and is responsive in design, building off a creative idea.
• Lead and manage a wide range of digital content including campaigns; new game launches across game verticals; player segments (new, current, retained); promotions (including contests, sweepstakes, lifecycle player bonusing) to player communications (email, direct mail, etc.), digital signage,
• Lead, develop and execute A/B concepts to allow for Google optimize (or equivalent) testing, such as multiple colour variations, multiple copy lines/call to actions provided by copy writers and different creative assets
• Brainstorm and create ideas with Copywriters, User Experience Manager and Front End and Content Specialists and Campaign Delivery Manager to achieve business objectives and KPIs
• Work in collaboration with Senior Manager Creative Production, Campaign Delivery Managers, Copywriters and Front-End Developers to develop and execute all creative service requests understanding business requirements, and objectives
• Work in collaboration with stakeholders and clients during the development and asset finalization processes to ensure business objectives are being met and requirements are being met
• Provide best practice recommendations to ensure business goals are met
• Work in collaboration with Cross-Functional teams and Campaign Delivery Managers to create engaging, on-brand digital content by understanding brand identities and enterprise brand positioning
• Manage version control of assets to ensure quality delivery of creative assets to businesses
• Create and maintain a library of assets adhering to team guidelines
• Provide all creative assets to Front End Developer and Digital Content Manager to update the website and apps or work directly within AEM to create banners, pages and layouts
• Work on ad hoc projects and internal communications where required
• Adapt advertising agency creative concepts into owned assets where required
• Perform active QA on deliverables and collaborate with Design team to QA work when needed
• Research and stay current with design and advertising trends in order to ensure OLG’s communication strategies and tactics demonstrate industry best practices