Senior Growth Marketing Manager - CRO

at  Samsara

WHO WE ARE

Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are helping improve the safety, efficiency and sustainability of the physical operations that power our global economy. Representing more than 40% of global GDP, these industries are the infrastructure of our planet, including agriculture, construction, field services, transportation, and manufacturing — and we are excited to help digitally transform their operations at scale.
Working at Samsara means you’ll help define the future of physical operations and be on a team that’s shaping an exciting array of product solutions, including Video-Based Safety, Vehicle Telematics, Apps and Driver Workflows, Equipment Monitoring, and Site Visibility. As part of a recently public company, you’ll have the autonomy and support to make an impact as we build for the long term.

FLEXIBLE WORKING

At Samsara, we embrace a flexible working model that caters to the diverse needs of our teams. Our offices are open for those who prefer to work in-person and we also support remote work where it aligns with our operational requirements. For certain positions, being close to one of our offices or within a specific geographic area is important to facilitate collaboration, access to resources, or alignment with our service regions. In these cases, the job description will clearly indicate any working location requirements. Our goal is to ensure that all members of our team can contribute effectively, whether they are working on-site, in a hybrid model, or fully remotely. All offers of employment are contingent upon an individual’s ability to secure and maintain the legal right to work at the company and in the specified work location, if applicable.

ABOUT THE ROLE:

We are looking for a dynamic and experienced Senior Growth Marketing Manager to join our team, who will play a pivotal role in scaling our business through innovative growth strategies. The ideal candidate is someone who not only has a proven track record in leveraging various marketing channels for growth, particularly with a strong emphasis on Paid Search campaigns, but also brings a deep expertise in Conversion Rate Optimization (CRO) and a robust experimentation mindset to the table. You will be tasked with developing and executing comprehensive marketing strategies aimed at driving customer acquisition, engagement, and retention. A significant part of your role will involve utilizing your analytical skills to implement and oversee rigorous testing and experimentation frameworks, enabling us to optimize our marketing efforts continuously and improve conversion rates across our digital properties. This is a unique opportunity to contribute to our company’s growth by combining analytical rigor with creative marketing strategies, all while working closely with cross-functional teams to enhance our customer experience.

IN THIS ROLE, YOU WILL:

• Acquire customers through digital channels and be directly responsible for helping the company meet its growth goals
• Optimize the entire conversion funnel and continuously experiment with bidding strategies, targeting, messaging, ad creative, and landing pages to drive incremental pipeline
• Be a business owner for your channels: manage budgets and forecasts, measure performance, and optimize for results
• Support new areas of growth for the company by launching inbound campaigns for new geographies, product lines, and industries
• Champion, role model, and embed Samsara’s cultural principles (Focus on Customer Success, Build for the Long Term, Adopt a Growth Mindset, Be Inclusive, Win as a Team) as we scale globally and across new offices

MINIMUM REQUIREMENTS FOR THE ROLE:

• 5+ years of paid acquisition channel experience, with at least 3+ years of experience in an analytical role
• Strong communication and project management skills, with a track record of successfully managing multiple cross-functional projects and deadlines
• Demonstrated experience in Conversion Rate Optimization (CRO) and a proven track record of improving conversion metrics through experimentation
• Solid understanding of statistical methodology and experience running experiments
• Technical proficiency or willingness to learn about relevant backend systems and data sources
• Strong communication and project management skills
• Excellent analytical skills and an ability to prioritize based on impact
• An understanding of business metrics and an ability to optimize for them